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New PSA Campaign

Four girls jumping rope

The We Can!® multimedia public service announcement (PSA) campaign, created in collaboration with the Department of Health and Human Services (HHS) and the Ad Council, encourages parents and caregivers to help children maintain a healthy weight by highlighting the benefits of physical activity and healthy eating habits in a fun and engaging way for the whole family.

The "I Can, You Can, We Can" PSAs are designed to empower parents and caregivers to find creative ways to challenge and engage their kids to make healthy choices. The television PSAs feature parents stepping out of their own comfort zones, with humorous results. This campaign is available in both English and Spanish. Check them out:

"Dunk" PSA

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Show Video Transcript

Mother: Are you getting this, honey?

Father: Oh, prime time. We are rolling.

Mother: All right, Mama's gonna bring it home. Mama's gonna bring it home.

Son: Okay. Okay.

Mother: Okay.

Mother: Aah! I'm backwards.

Father: Oh! Don't — oh.

Mother: It went into Bob and Carol's yard.

Mother: Oh, no. Okay, here it comes.

Father: Oh, Mom! Yeah!

Mother: [screams]

Narrator: Challenge your kids to be active and eat healthy.

Mother to son: All right. Let's see what you can do. Let's go.

Narrator: They might surprise you.

Narrator: Search "We Can!" for more ideas on how you and your kids can get healthy together.

 

"Juice" PSA

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Show Video Transcript

Father: Here we go. We're going — we're going to make some juice.

Mother: It's going to be good.

Father: Ready? She's excited.

Father: A little bit of kale.

Daughter: Please don't put this online.

Mother: I'm putting it all over the line.

Father: It's wet. It needs something. No, it'll go in.

Mother: Don't break my juicer!

Mother: Looks good.

Father: You ready to try it?

Mother: C'mon, baby.

Narrator: Challenge your kids to be active and eat healthy.

Daughter: It's okay.

Father: Okay! All right.

Narrator: They might surprise you.

Father: She took another sip. You saw that?

Narrator: Search "We Can!" for more ideas on how you and your kids can get healthy together.

 

Check out the Spanish language campaign here.

An additional series of PSAs, entitled "All In Together", takes a different approach by encouraging families to make family time healthy time and find fun ways to get healthy together. The television PSAs can be viewed here:

"All In Together" PSA

You will need Adobe Flash Player 8 or later and JavaScript enabled to view this video.
Show Video Transcript

SONG: All, all, all in together now...
We can make it better now.
C'mon, can we do it?
Yeah, you know that we can!
We'll rope it up
Cause we know how to jump
We'll roll it out
Cause we know how to skate
We'll cut it down
Cause we know what to eat
We'll swap it out
We eat healthy stuff 12
Can we do it?
Yeah, you know that we can!
Can we do it?
Yeah, you know that we can!
Yeah, well c'mon!

Narrator: Today's a good day to grab your kids and hang out with them for 20 an hour, dance, walk, play a sport or cook a healthy meal. Because 21 just moving a little and eating better every day can help make you 22 and your child healthier.

SONG: Can we do it?
Yeah, you know that we can!
We'll ball it up
Cause we know how to hoop
We'll mess around
Cause we know how to play
We'll drop it down
Cause we know how to dance
We'll veg it up
Veggies night and day.
Can we do it?
Yeah, you know that we can!
All in together now, we can make it better now.

Narrator: Search we can to find doable tips and activities that you can use 41 every day, to keep you and your kids healthy

 

In addition to TV, the campaign also features radio, outdoor (billboards, bus shelters), digital web banners, as well as an infographicpdf document icon (1.2 MB) that provides tips for parents and caregivers on ways they can help their families be active and eat healthy.

Radio PSAs

Web Banners

To feature a Web banner on your webpage or blog, download the banner image or copy the embed code and place it in the HTML code of your page. If you choose to download and host an image on your site, please make sure to modify the code to match the path to your location of the banner graphic.

PC Users:
Right click on the banner image and select "Save Picture As..." or "Save Image As...". Save to desired location on your local computer.

Mac Users:
Click and hold on the banner image and select "Download Image to Disk" or "Save this Image as...". Save to desired location on your local computer.

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Knowing how much is too much can make you and your child healthier.


 

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Moving a little every day can make you and your child healthier.


 

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Knowing how much is too much can make you and your child healthier.


 

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Moving a little every day can make you and your child healthier.


 

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Knowing how much is too much can make you and your child healthier.


 

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Moving a little every day can make you and your child healthier.


 

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Knowing how much is too much can make you and your child healthier.


 

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Moving a little every day can make you and your child healthier.


 

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Challenge your kids to eat healthy and see what they can do.


 

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¿Puedes hacer la cena con una nueva verdua esta noche?


 

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Can you name 8 viggies that start with the letter B?


 

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¿Puedes bailar sin parar mientras descargas un álbum?


 

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Challenge your kids to be physically active and see what they can do.


 

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¿Puedes hacer lagartijas mientras descargas una película?


 

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Challenge your kids to eat healthy and see what they can do.


 

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¿Puedes incluir una fruta en la cena de esta noche?


Last Updated: March 12, 2013

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