NHLBI SBIR/STTR Contract Topic
065 Computer Generated Diet and Exercise
Reminders Promoting Cardiovascular Health
(Fast-Track proposals will be accepted)
Number of anticipated awards: 1-2
Research has shown that an individual’s
cardiovascular health is improved with daily
exercise and a healthy diet, and work productivity
benefits from improved health status. Computer-based
reminders have been shown to improve compliance with
targeted tasks. By combining these two proven
techniques, the goal of this solicitation is to
improve the cardiovascular health of program
participants through the development of a digital
messaging service that intermittently sends
heart-healthy nutritional tips and activity
reminders to workplace computers. The service may
send the information through a downloadable program
or use ‘real-time’ push-type delivery. Message and
prompt options may be personalized at registration.
Messages promoting cardiovascular health may
include low-sodium, low-cholesterol and low-calorie
food options or recipes (http://dashdiet.org/what_is_the_dash_diet.asp).
Rotating dietary prompts may say: “Whole-grain bread
or crackers may complement your lunch today”, “It’s
time to drink some water” or “Make your snack a
piece of fruit; it’s high in vitamins and fiber”.
Audio/video demonstrations and/or text box pop-ups
can offer suggestions to stretch, move, or engage in
other easy-to-complete work-appropriate activities
such as simple office yoga or isometric poses.
Reminders may say “Get active, save your work and
stretch your arms for 1 minute”, or “Reduce your
risk for heart disease by making time for exercise;
the stairs are a good alternative”.
The target audience includes computer users seeking
to improve nutrition and or incorporate heart
healthy activities into their day. The service must
be 508 compliant and Federal Government IT security
systems compatible. The National Heart, Lung, and
Blood Institute will beta test the program and
remain a recipient of free services after for-profit
Phase I proposals should focus on prototype
development. Product demonstration should be
conducted half way into the contract. Small scale
beta testing should be conducted 2/3rds into the
contract to demonstrate feasibility.
Phase II should further refine the service,
usability, usage metrics based upon continued user
testing, menu options and technology, and will
demonstrate effectiveness through end user appeal
and lifestyle behavioral improvement success rates.
The program should include, but is not limited
- Offering the end user the ability to select
the pop-up topic, delivery frequency and
- Collecting Phase I metrics to establish user
opinion on subject matter, presentation, topic
usefulness, program ease of use and general
- Collecting Phase II metrics to evaluate
program success and future directions.
For more information, see the
FY2012 Contract Solicitation or
Return to NHLBI
Last Updated December 2011