African-American men successfully lowered their high blood pressure to healthy levels through a novel project that paired local barbers with pharmacists to measure and treat customers, according to a new clinical study. Uncontrolled high blood pressure is a leading cause of disability and death among this group. The study is the first to show that linking health promotion by barbers to advanced medical intervention in a barbershop can be effective in reducing blood pressure, researchers say. The study, funded by NHLBI, was published in The New England Journal of Medicine and presented as a Late-Breaking Clinical Trial at the American College of Cardiology’s 67th Annual Scientific Session and Expo in Orlando.
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