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List of Corporate Partners/Participating Corporations

Two boys wearing goggles and capes

We Can! is proud to work with a variety of corporate partners and participating corporations to help prevent childhood overweight and improve the health of America's youth. These companies play a critical role in the effort to prevent overweight by supporting programs that teach families and employees healthy habits. 

Our corporate partners and participating corporations spread the word about We Can! through their websites, newsletters, and in other ways including providing financial and other support in helping develop We Can! materials, hold trainings, run events around the country, and much more.

On this page you can read more about each of our Corporate Partners and Participating Corporations and learn how they are supporting We Can!

Learn about how you and your company can get involved as a corporate partner or participating corporation. Read the NHLBI Corporate Partner Guidelinespdf document icon (61 KB).

Corporate Partners

Participating Corporations


Corporate Partners

Big Green Company

Big Green Company
Big Green Company, Inc. (BGC) is dedicated to creating a portfolio of original children's entertainment properties collectively known as The Healthiest Children's Brands on the Planet.™  Through new and innovative uses of television and the Internet (traditionally sedentary media), BGC encourages families and children of all ages to get up, get active, and think about healthier lifestyles for the good of themselves and the planet.  BGC is working to create a We Can! song and dance to be included in a future episode of Big Green Rabbit, the four-time Heartland Emmy-winning television show geared towards children ages three to six.  BIG GREEN RABBIT seeks to inspire the kinds of behaviors in children that improve their health and the health and well-being of the planet.  BGC is also planning to distribute We Can! materials at future Big Green Rabbit live events, and place We Can! information on its website.

Black Entertainment Network Foundation
The BET Foundation was created in 2003 to promote healthy lifestyles and raise awareness within the community about health related problems. With obesity and related health concerns as its primary focus, the foundation takes a pioneering first step in addressing one of the leading behavioral health concerns among African American women and families. Through tailored initiatives and targeted campaigns, the BET Foundation aims to insure that African Americans live longer healthier lives by arming community members with the knowledge and tools necessary to begin their journey to a healthier life.

CATCH logo

As a proud partner to We Can! programs across the country, CATCH helps establish healthy habits in children through its CATCH Kids Club (CKC)—an evidence-based physical activity and nutrition education program designed for children in grades K-5 in afterschool, summer, and recreational settings. CATCH Kids Club is based on the NIH-funded CATCH Program (Coordinated Approach to Child Health), a coordinated school health program that has shown proven effectiveness in promoting healthy eating and physical activity and reducing obesity in elementary school-aged children. CDC featured CATCH in the 2008 Centers for Disease Control and Prevention (CDC) Community Health Promotion Handbook: Action Guides to Improve Community Health, as an evidence-based tool that provides "how-to" guidance for schools to increase physical activity among children and adolescents. Today, over 7,500 schools and afterschool programs across the United States and Canada implement CATCH. CATCH shares We Can!'s healthy tips and program news in its monthly eNewsletter and on its website, and also provides program support for We Can! regional trainings.

Logo for Ceridian

Ceridian Lifeworks, a division of Ceridian Corporation, helps employees, health plan members, and members of the military to live healthier, more productive, lives through providing Employee Assistance Program (EAP) services, WorkLife services such as childcare location, and Health and Wellness services. As part of its portfolio of Health and Wellness products, Ceridian has built a personal health coaching service around the We Can! program. Health coaches provide support in making behavior changes that focus on healthy eating, increased physical activity, and reduced screen time to encourage a healthy weight in all family members, including children. Families receive a workbook based on the We Can! parent curriculum and access to online articles, tools, and coaching. The same personal health coach will work one-on-one with a parent or caregiver from the family for 12 months.

Logo for Delaware Physicians Care Incorporated

Delaware Physicians Care, Inc.
Delaware Physicians Care, Inc. (DPCI) is the largest Medicaid managed care health plan in Delaware. DPCI partners with numerous agencies to bring innovative prevention and wellness programs to the Delaware community. DPCI features the We Can! program in the prevention and wellness section of their website: http://www.DelawarePhysiciansCare.com.
DPCI also launched a pilot program using the We Can! and CATCH! Kids Club curricula to Delaware residents, through a select number of after-school programs. Based on the success of the pilot program, DPCI is making plans to expand the We Can! and CATCH! Kids club offerings to more residents and schools. DPCI has also committed to distributing the We Can! Flash animation to Delaware Physicians Care employees, providing parents and primary caregivers with practical tips and information to help youth and families maintain a healthy weight.

Logo for H.J. Heinz Company

H.J. Heinz Company
The H.J. Heinz Company is the most global U.S.-based food company, with a portfolio of powerful brands holding number-one and number-two market positions in more than 50 countries. The company joined as a corporate partner at the We Can! November press event in Pittsburgh. They distributed magnets and Parent Handbooks at their October Health Fair and have committed to write articles about the We Can! program in their monthly e-newsletter or on their company intranet at least once a year. They will also post We Can! resources on their company intranet and provide copies of the We Can! Parent Handbook to employees who are interested in the program in the future.

Logo for Health Monitor Network

Health Monitor Network
Health Monitor Network located in New York City, was founded in 1984 and today is one of the nation’s leading multimedia consumer health and patient education publishing companies. Health Monitor promoted We Can! in its fall 2006 newsletter, distributed in 2,190 physician waiting rooms across the country.

Logo for Host Hotels and Resorts Incorporated

Host Hotels and Resorts, Inc.
HostHotels and Resorts, Inc. will feature an article on the We Can! program in its weekly e-newsletter, as well as include We Can! resources on their company intranet that reaches 200+ employees. As part of their initial activities, the company also plans to offer copies of the Parent Handbook to their employees and promote the materials to a Weight Watchers group they have formed within the company.

Logo for Nestle Waters North America

Nestlé Waters North America
Nestlé Waters North America is one of the nation’s leading water distributors, managing more than 15 bottled water brands including Arrowhead, Deer Park, Poland Spring, and Perrier. Nestlé Waters developed a Back-to-School Run-of-Page advertorial highlighting We Can! that was picked up by 397 publication editors across the country. With a circulation of greater than 4,900,000, the Run-of-Page is estimated to have totaled more than 12,000,000 audience viewing impressions, with an advertising equivalency of more than $970,000.

ODS Health

ODS Health
ODS Health (ODS) provides dental and medical products.  ODS supports a wide variety of community organizations, and encourages employees to contribute volunteer assistance annually.  ODS is coordinating outreach to members of its medical and dental groups, providing access to hard copy and reproducible electronic versions of We Can! materials.  Materials include We Can! fliers, tip sheets, handbooks, and posters.  ODS will also be initiating collaborations with We Can! community sites at a local and regional level, and exploring collaborations with additional organizational and industry partners.  ODS also plans to host a We Can! regional training in the first quarter of 2010, training facilitators with information on how to implement We Can! programming across Oregon and surrounding states.

SPARK logo

SPARK is a research-based, public health organization dedicated to creating, implementing, and evaluating programs that promote lifelong wellness. The organization will collaborate with We Can! to increase physical activity, one of three critical behaviors for helping keep the whole family at a healthy weight.

The original SPARK study began examining the importance of elementary physical activity in 1989, with support from the National Heart, Lung, and Blood Institute, in conjunction with San Diego State University.

Since then, SPARK has reached more than 100,000 teachers and youth leaders, striving to foster both environmental and behavioral change by disseminating evidence-based physical activity programs that provide curricula, staff development, extensive follow-up support, and equipment to teachers of pre-K through 12th grade students, nationally and globally.

SPARK was identified by the Centers for Disease Control and Prevention as a national model for programs designed to increase physical activity and combat childhood obesity in School-Based Physical Education: An Action Guide, and was listed as a recommended model program in Fighting Obesity: What Works, What's Promising by the HSC Foundation.

Logo for Subway Fresh Fit for Kids

SUBWAY® Restaurants
The SUBWAY® restaurant chain is one of the world’s largest franchises, with more than 30,000 locations in 87 countries. It is committed to improving children’s nutrition through its FRESH FIT FOR KIDS™ program and is extending that commitment through a partnership with We Can!. The partnership takes the form of a co-branded marketing campaign that encourages kids to play more, eat right, and push away the screen; and stems from a Memorandum of Understanding (a formal agreement) between the National Heart, Lung, and Blood Institute (NHLBI) and SUBWAY®.

As part of its commitment to the campaign, SUBWAY® is profiling We Can! messages about energy balance on SUBWAY® restaurant doors and in other materials; providing funding for We Can! community site trainings; and promoting We Can! through Scholastic, Inc. Scholastic is distributing print and online materials to teachers and parents, including a “U R What U Eat” poster, reproducible activities for students, and send-home tip sheets for parents.

Scholastic’s involvement alone will help spread the We Can! message to more than 65,000 educators and 7.8 million subscribers to Scholastic Parent and Child, and make some 3.25 million impressions through digital outreach.

Logo for Univision Communications Incorporated

Univision Communications Inc.
Univision Communications Inc. ("Univision") is the leading Spanish-language media company in the United States. Television operations include the Univision Network, TeleFutura Network, Galavisión, and Univision and TeleFutura Television Groups. Univision also owns and operates Univision Radio, Univision Music Group and Univision Online. We Can! media partnership activities support Univision's "Salud es Vida... Entérate!" (Lead a Healthy Life... Get the Facts!), a multi-year campaign to effect positive change in health behavior by educating, assisting, and engaging the Hispanic community on the importance of healthy lifestyles, access to care, early detection, and aggressive management of chronic illnesses and risk factors.

Logo for UPMC Health Plan Incorporated

UPMC Health Plan, Inc.
UPMC Health Plan is owned by the University of  Pittsburgh Medical Center (UPMC), one of the nation's top-ranked health systems. As part of an integrated health care delivery system, UPMC Health Plan partners with UPMC and community network providers to improve clinical outcomes as well as the health of the greater community. UPMC Health Plan is using We Can! to link clinical and community efforts to help families maintain a healthy lifestyle in Pittsburgh and Armstrong County, Pennsylvania. The Health Plan recently devoted a special section on its website to the We Can!  Pittsburgh initiative. It is also a partner with the We Can! HEALTHY Armstrong program, a county-wide, school-based wellness initiative working to prevent childhood overweight in Armstrong County.


Participating Corporations

Image of Alltel Logo

Alltel Corporation
The Alltel Corporation, provider of the nation's largest wireless network with over ten million wireless customers, has incorported We Can! into its wellness efforts. The Alltel HR department displayed We Can! materials at an employee healthfair, including 1,000 sets of We Can! parent handbooks and brochures.

Image of Delphi logo

Delphi Corporation
Delphi is a leading global supplier of mobile electronics and transportation systems largely for the automotive industry. Delphi invited We Can! to present at an employee health fair at which the Ann Arbor Intensive We Can! Community Site represented the program and distributed 300 sets of materials.

Logo for Mutual of Omaha Companies

Mutual of Omaha Companies
Mutual of Omaha provides individual health and accident coverage via its subsidiary Mutual of Omaha Insurance, together with life insurance and annuities through United of Omaha Life Insurance. The company implemented a shortened We Can! parents program for its 5,392 employees in March 2007. It also brought community leaders together to discuss We Can! opportunities for local obesity prevention.

Logo for Wal-Mart Stores Incorporated

Wal-Mart Stores, Inc.
Wal-Mart is the world's #1 retailer, with more than 6,000 stores, including some 1,200 discount stores, 2,000 combination discount and grocery stores, and 565 warehouse stores. Wal-Mart launched a We Can! promotion on their eBenefits website for employees (with 500,000 unique visitors) in November 2006. They have linked to the We Can! website and posted the parent handbook in English and Spanish on their eBenefits site.

Last Updated: February 13, 2013