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Media Room
Media Room

Media Contact

Media are encouraged to contact the National Heart, Lung, and Blood Institute's (NHLBI) Communications Office at 301-496-4236 or you can email The Heart Truth® media team at for:

  • Interviews with key program participants, including women with heart disease
  • Additional information about heart disease in women

Media Kit

Media Kit en Español

Downloadable Images

The Heart Truth logo, photos, and graphics for use in news stories or articles related to The Heart Truth education program. Image Library

For additional images, please email

Articles on The Heart Truth Program

Social Marketing Quarterly featured The Heart Truth education program in its fall 2008 edition. The program is profiled in six original articles, co-authored by members of The Heart Truth team and explores various aspects of the program. The articles cover everything from research and branding to social media marketing and partnerships. Also included is a peer-reviewed article on the program as well as the team's top 10 insights into the program's success. In addition, below is a peer-reviewed case study titled "Using Social Media to Reach Women with The Heart Truth®", which is incorporated in George Washington University's Cases in Public Health Communication and Marketing.

Social Marketing Quarterly Abstract (PDF)
Social Marketing Quarterly Abstract (HTML)
Social Marketing Quarterly Full Article (HTML)
"Using Social Media to Reach Women with The Heart Truth®" Case Study (PDF)
"Using Social Media to Reach Women with The Heart Truth®" Case Study (HTML)


  • Fifteen-Year Trends in Awareness of Heart Disease in Women
    A 2012 survey from the American Heart Association shows that more women are getting the message that heart disease is their leading cause of death. According to the survey, 56 percent of American women know that heart disease is their leading killer, up from 30 percent in 1997, 34 percent in 2000, 46 percent in 2003, and 54 percent in 2009. The 2009 survey also showed that women’s knowledge about their personal risk of heart disease is associated with increased action to reduce their risk.

  • Awareness of Heart Disease as the #1 Killer Drives Women to Action
    In 2010 women who reported recently seeing or hearing about The Heart Truth program or the Red Dress® symbol were substantially more likely than other women to take at least one risk-reducing action as a result.

  • Awareness of Heart Disease as the Number One Killer of Women Continues to Increase, but Women Struggle to Manage Risk Factors
    A 2009 survey fielded by Diet Coke on behalf of The Heart Truth, showed that the level of awareness among women of heart disease as their number one killer continues to increase. Nearly 7 in 10 women identified heart disease as the leading cause of death among women. This is an increase from 6 in 10 women from the 2008 survey sponsored by Diet Coke.

  • Red Dress Gaining Momentum:  Awareness of the National Symbol for Women and Heart Disease on the Rise
    A 2007 national poll sponsored by Johnson & Johnson and affiliated companies, in conjunction with the NHLBI, shows that less than 5 years after the NHLBI launched The Heart Truth program and its Red Dress, 57 percent of U.S. adult women recognize the Red Dress as the national symbol for women and heart disease awareness, up from consumer awareness surveys conducted in 2006 and 2005 revealing 39 percent and 25 percent, respectively.

  • Survey Shows Few Women Acknowledge Their Personal Risk for Heart Disease
    A 2006 survey conducted by Lifetime Television, in conjunction with the NHLBI, found that while an increasing number of women are aware that heart disease is their #1 killer, many still do not acknowledge their personal risk and most feel that dialogue is lacking between them and their health care providers on the topic.

  • Survey Shows Women are Disappearing into a Cholesterol Gap
    A survey of 2,700 women sponsored by the Preventive Cardiovascular Nurses Association found that over 80 percent of respondents did not know their cholesterol numbers.  Survey findings identified a need for further education about all relevant cholesterol factors that contribute to heart disease.

  • Survey Shows What Diseases Women Fear Most
    In a survey commissioned by the Society for Women's Health Research, data shows that women's fear of heart disease has almost doubled since 2002, but breast cancer remains the single most feared disease.

Program Materials

PSAs and other materials can be found in the Program Materials area.

PDFs require Adobe Reader.

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Last Updated: December 21, 2016

The Heart Truth®, its logo, The Red Dress®, and Red Dress® are registered trademarks of U.S. Department of Health and Human Services.  National Wear Red Day® is a registered trademark of the U.S. Department of Health and Human Services and American Heart Association.

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