Online Toolkit
Online Toolkit


(Insert Date) Contact: (Insert Media Contact Name)
(Insert Contact Phone)

(Insert Organization name) Hosts (Insert event name)
to Help Local Women Learn The Heart Truth®
Local Activities Part of Nationwide Effort to Spread the Word About Women and Heart Disease

(Insert City/State)-To raise awareness among local women that heart disease is their #1 health threat, (insert organization name) today (announced/will host/organized, etc.) (insert event name). The event will (insert one or two lines with more details about your event/activity, if needed).

According to (insert your spokesperson's name), "Our (insert event/activity name) is a great opportunity to reach out to women in our community and alert them to their personal risk factors for heart disease. By joining together we can raise awareness locally about heart disease and help lead women on the path to prevention."

(Insert a paragraph that highlights key aspects of your event.)

(Insert Organization name) activities are in partnership with The Heart Truth, a national education program warning women about their risk of heart disease.  The program is sponsored by the National Heart, Lung, and Blood Institute (NHLBI), part of the National Institutes of Health (NIH), U.S. Department of Health and Human Services (HHS), in partnership with The Office on Women's Health (OWH) and other organizations committed to the health and well-being of women.

About The Heart Truth

Although significant progress has been made in increasing awareness among women that heart disease is their #1 killer (from 34 percent in 2000 to 56 percent in 2012) most fail to make the connection between its risk factors and their personal risk of developing heart disease. A nationwide education program, The Heart Truth, is underway to raise awareness that women need to protect their heart.

The Heart Truth created and introduced the Red Dress® as the national symbol for women and heart disease awareness in 2002 to deliver an urgent wake-up call to American women. The Red Dress® reminds women of the need to protect their heart health, and inspires them to take action.

This national education program is building awareness of women's heart disease and empowering women to reduce and prevent their risk. It is reaching women with important heart health messages in community settings through a diverse network of national and grassroots partner organizations.

For more information about women and heart disease, including fact sheets about women and heart disease, please visit or call the NHLBI Health Information Center at 301-592-8573.

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Last Updated: July 7, 2014

The Heart Truth®, its logo, The Red Dress®, and Red Dress® are registered trademarks of U.S. Department of Health and Human Services.  National Wear Red Day® is a registered trademark of the U.S. Department of Health and Human Services and American Heart Association.