The Heart Truth - Single City Overview
RED DRESS SINGLE CITY OVERVIEW
The Heart Truth
The Heart Truth is a national awareness campaign for women about heart disease and is sponsored by the National Heart, Lung, and Blood Institute (NHLBI), part of the National Institutes of Health, U.S. Department of Health and Human Services (HHS).
Designed to warn women of their #1 health threat, The Heart Truth created and introduced the Red Dress as the national symbol for women and heart disease awareness in 2002 to deliver an urgent wakeup call to American women. The Red Dress® reminds women of the need to protect their heart health, and inspires them to take action. The NHLBI continues to lead the nation in a landmark heart health awareness movement that is being embraced by millions who share the common goal of greater awareness and better heart health for all women.
Seeking to mobilize an industry intrinsically tied to female audiences to help launch the new symbol, The Heart Truth forged a groundbreaking collaboration between the Federal government and the fashion industry. As a result of this partnership, fashion leaders—including top designers, models, and celebrities—have demonstrated their support for the issue of women and heart disease by participating in The Heart Truth's Red Dress Collections at New York Fashion Week annually since 2003. The NHLBI's Single City program is designed to extend the reach of The Heart Truth messages in the community by bringing a sampling of the Red Dress Collection to communities in combination with campaign signage and materials.
Incorporating the Red Dress Concept Into Your Event
In response to numerous requests from regional and local community groups, hospitals, and other regional and local organizations, The Heart Truth has made available its Red Dress Collection for organizations to use in connection with their local women's heart health events. The Red Dresses and the required exhibit support (as outlined in this overview) enable groups to partner with the NHLBI's The Heart Truth campaign to raise awareness that heart disease is the #1 killer of women.
In addition, the NHLBI has created an Online Toolkit that offers a lower cost way to bring The Heart Truth's Red Dress concept to your community. The toolkit contains campaign background information, promotional materials, and activity ideas for planning your local Red Dress event.
What You Will Receive as a Single City Host
An exhibit of four (4) red dresses from the Red Dress Collection (selection based on availability by the NHLBI), four (4) mannequins, and signage for each dress identifying its designer
Staff support for your event, including one professional display stylist and one staff person from the NHLBI's contractor, Ogilvy Public Relations Worldwide (Ogilvy). Support activities will include:
- Technical assistance including help with the pre-event planning
- Management of set-up and breakdown of the display
- Onsite monitoring of the display area during exhibit times; and,
- Responding to onsite inquiries about the display and campaign, as needed
Two tickets to the Red Dress Collection Fashion Show at New York Fashion Week.
Heart Truth materials, which must be distributed at or in the vicinity of the Red Dress exhibit during your Single City event.
What You Will Be Responsible For
- Securing a space "footprint" of at least 17' x 7.5' to accommodate the Red Dress exhibit and related signage (display space can be more square, depending on exhibit set-up).
- Printing Heart Truth signage and providing easels for display.
- Provision of 24-hour security and stanchions for the exhibit, including operating and non-operating hours.
In addition to the logistical requirements to host a subset of the dresses at a community event, all Single City hosts must comply with the following acknowledgement requirements of The Heart Truth in order to serve as a host:
All collateral and media materials related to your community event must include The Heart Truth logo, or the words "In partnership with The Heart Truth" at a minimum of 75 percent of the size of the host organization's logo to acknowledge that your event is in partnership with The Heart Truth campaign sponsored by the National Heart, Lung, and Blood Institute of the U.S. Department of Health and Human Services.
The Heart Truth signage must be displayed with the exhibit at all times to ensure the Red Dress Collection's connection to the campaign's public health messages.
The host city must distribute Heart Truth materials at or in the vicinity of the exhibit.
To maintain the integrity of the exhibit and ensure its security—as required by the designer contributors—the dress exhibit must be displayed as one unit and must remain in one location for the duration of your event.
Your organization will be responsible for paying for one professional stylist, the shipping of mannequins to and from your event, printing costs for signage, and security fees, if necessary.
For a detailed estimate and more information, please email NHLBIinfo@nhlbi.nih.gov.
Last Updated: December 21, 2016