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Fashion Week
Fashion Week

A collage of 8 celebrity women dressed in designer red dresses from The Heart Truth's Red Dress Collection Fashion Show over the past 10 years

Red Dress Collection® Fashion Show

The Heart Truth® created and introduced the Red Dress® as the national symbol for women and heart disease awareness in 2002 to deliver an urgent wake-up call to American women. The Red Dress® reminds and inspires women to take action to protect their heart health. Each February since its launch, the Red Dress symbol has come to life on the runway with the support of the fashion industry and celebrity models at the Red Dress Collection 2016 Fashion Show.

This year, the American Heart Association’s Go Red For Women®, with support from The Heart Truth, unveiled the 14th collection of red dresses at New York's Fashion Week on February 11, 2016. Several notable celebrities, media personalities, and fashion designers joined the Red Dress Collection 2016 to encourage more women to learn their risk for heart disease.

The Difference

Due in large part to the annual Red Dress Collection Fashion Show and other program initiatives, more and more women recognize the Red Dress symbol and are reminded to take care of their hearts. Surveys show that women who report recently seeing or hearing about Red Dress or  The Heart Truth are substantially more likely than other women to take risk-reducing action as a result.

Awareness that heart disease is the #1 killer of women—generated through activities like media resulting from the ed Dress Collection Fash Fashion Show—is prompting women to take action. Women who know that heart disease is their leading cause of death are 35 percent more likely to be physically active and 47 percent more likely to report weight loss compared to those who are less aware. As a result, women are living longer, healthier lives.

Red Dress Collection Photos and Graphics

Photos and graphics related to the Red Dress Collection and The Heart Truth program are available in the Image Library. Press information about the Red Dress Collection and The Heart Truth's February activities can be found in the Media Room.

Last Updated: March 2016

The Heart Truth®, its logo, The Red Dress®, and Red Dress® are registered trademarks of U.S. Department of Health and Human Services.  National Wear Red Day® is a registered trademark of the U.S. Department of Health and Human Services and American Heart Association.

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