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The Heart Truth - Campaign Materials
Campaign Materials

The Healthy Heart Handbook for Women

Getting the Word Out

Red Dress Pin

Chances are, you've been seeing and hearing a lot of information lately on women and heart disease. That's because an exciting public awareness campaign is underway to help women protect their heart health. The purpose of this nationwide campaign, called The Heart Truth®, is to spread the word that heart disease is a women's issue.

The Heart Truth warns women about heart disease and encourages them to take action against its risk factors. The message is paired with an arresting image—the Red Dress—the national symbol for women and heart disease awareness. The symbol links a woman's focus on her "outer self" to the need to also focus on her "inner self," especially her heart health. The Red Dress® is a visual "red alert" to convey the message that "Heart Disease Doesn't Care What You Wear—It's the #1 Killer of Women.®"

The Heart Truth campaign is sponsored by the National Heart, Lung, and Blood Institute in partnership with many national and community health organizations around the country. So the next time you come across a red dress, or a newspaper article or local speaker on women and heart disease, take the time to get the message. The Heart Truth: It could save your life.

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Table of Contents Next: What Is Heart Disease?

Last Updated: February 29, 2012

The Heart Truth®, its logo, The Red Dress®, and Red Dress® are registered trademarks of U.S. Department of Health and Human Services.  National Wear Red Day® is a registered trademark of the U.S. Department of Health and Human Services and American Heart Association.

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