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More than 10 organizations including the ALA of Colorado, National Jewish Medical and Research Center and University of Colorado Health Sciences Center joined the Colorado COPD Coalition to introduce the first statewide action plan in the U.S. designed to address the growing public health epidemic of COPD.
The state campaign, “A Strategic Plan to Address COPD in Colorado,” outlines four target areas for improvement in COPD: public awareness, data collection, diagnosis and treatment, and advocacy efforts. The plan sets goals, objectives, and strategies for reducing COPD mortality by 10 percent over the next three years.
The campaign launch has already generated media coverage on CBS 4 News and ABC 7 News in Denver and was also profiled by the Rocky Mountain News.
The statewide campaign will continue with a targeted distribution of customized COPD Learn More Breathe Better® print and radio PSAs and the distribution of educational materials, including campaign fact sheets for at-risk and diagnosed patients, as well as an educational video.
“This plan will put the best national and state resources behind fighting COPD statewide,” said Keith Breese, Colorado COPD Coalition Manager, and title, American Lung Association. “We hope to be a model for other states as they begin addressing this killer disease.”