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COPD: Learn More Breathe Better<sup>®</sup>
National Heart, Lung, and Blood Institute
COPD: Learn More Breathe Better<sup>®</sup>
Volume 5, Issue 2
Quarter 2 2011
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COPD Learn More Breathe Better® Coming Soon to a Mall or a Bus Stop Near You!

COPD Learn More Breathe Better mall display

COPD Learn More Breathe Better PSA in Washington, D.C.

The COPD Learn More Breathe Better® campaign, a program of the National Heart, Lung, and Blood Institute (NHLBI), part of the National Institutes of Health, launched a new print and radio PSA series last fall to make the connection for those who waive off the symptoms of chronic obstructive pulmonary disease (COPD) experienced everyday as a result of getting older or being out of shape.

You may have noticed the bright signs around the country in places like Chicago; Louisville, KY and Charlotte, NC encouraging those who may be exhibiting the signs and symptoms of COPD to talk to a doctor or health care provider. The PSAs were recently expanded to malls, bus shelters and bus interiors in Miami; Los Angeles; St. Louis; Montgomery County, Maryland and Washington, D.C. If you see the PSA in your area, please take a picture and we'll share it with the greater COPD community on our Facebook page and via Twitterexternal disclaimer.

Radio stations across the country also have picked up the :30 and :60 second “Places to Rest” PSAs, which have aired on more than 230 stations in 43 states. The radio spots emphasize the symptoms and side effects of COPD including difficulty breathing and trouble with everyday activities. The PSA encourages people to visit their doctor or health care provider, take a simple spirometry test and start treatment as soon as possible to help improve their quality of life.

To help assist you in awareness and outreach efforts, the print and radio PSAs are available to download here. The print PSA is now also available in several sizes for use with your local papers. Please be sure to share any placements with us so that we can continue to track the reach of our public service announcements and determine where to go next!


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Country Conquers COPD

Country Conquers COPD™ Hits the Road This Summer

Country Conquers COPD™, a program of the National Heart, Lung, and Blood Institute, will be hitting the road again this summer and into the fall visiting fairs and festivals throughout the country to spread COPD awareness! Each event will bring important information about the signs and symptoms of COPD to those most at risk and encourage them to talk with their health care provider about diagnosis and treatment.

The first stop will be June 23-26 in Manhattan, Kansas for Country Stampede where attendees will enjoy performances from super stars such as Brad Paisley, Blake Shelton and Lady Antebellum. Then we're headed to Belmont, Ohio from July 14-17 for Jamboree in the Hills which features live performances from more than 15 different acts, including Tim McGraw and Toby Keith.

Gibson Guitar Tour Bus

Gibson Guitar Tour Bus

Country Conquers COPD will be at both events along with the Gibson Guitar Tour Bus! Attendees will learn about the importance of early diagnosis and treatment of COPD, while also having a little fun. The Country Conquers team will be onsite providing access to local lung health experts and working with COPD Foundation and local partners to help provide free spirometry testing.

Keep your eyes peeled — Country Conquers COPD will be visiting more events over the course of the summer. Plus, several COPD Learn More Breathe Better partners including Breathe New Hampshire, American Lung Association in New Mexico, American Lung Association of West Virginia and American Lung Association National Office will be hosting their own local Country Conquers COPD events later this summer. So stay tuned for more details, and make sure to visit us on the COPD Learn More Breathe Better web site to watch videos from past events!

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NHLBI and COPD Learn More Breathe Better® Ushers in New Subcontractor Class

We Want to Hear From You!

If there is an outstanding member of your team that you want to recognize, or if your organization is working on a project that you think should be included in the next COPD Learn More Breathe Better Update, we want to hear from you. Send us a note and let us know what you're doing to raise COPD awareness.

And, if you weren't aware, the Campaign also has an updated Facebook page where you can see new activity including pictures from the latest Country Conquers COPD™ events. Check it out and become a fan of the Campaign's page.

That's not all! You can now follow the Campaign @BreatheBetterexternal disclaimer on Twitter and join the conversation.

The National Heart, Lung, and Blood Institute (NHLBI), part of the National Institutes of Health, and the COPD Learn More Breathe Better campaign are proud to welcome a new class of subcontractors. This class will utilize $383,000 in total funding to conduct community-based public health efforts to improve awareness and understanding of the signs and symptoms of chronic obstructive pulmonary disease.

Building on the progress of the first class of subcontractors awarded in 2010, the new class will focus on two types of activities over their project period. Four organizations will receive funding to coordinate COPD Regional Centers dedicated to increasing awareness of COPD among at-risk populations, convening stakeholders and enhancing leadership for the prevention and treatment of COPD. Five additional organizations will receive funds to support public education and outreach and provider education.

Subcontractors will also help expand the reach of the COPD Learn More Breathe Better campaign's Country Conquers COPD event series. Facilitated by subcontractors, seven events throughout this summer and fall will bear the Country Conquers COPD name in New Hampshire, New Mexico, Virginia and West Virginia. The series is designed to reach those at risk for COPD outside of the traditional health fair setting, where they are enjoying themselves in festival environments such as country music events, state fairs or barbecue festivals.

To see the full list of subcontract awardees, check out the NHLBI announcement.

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U.S. COPD Coalition Hosts Second National Conference on COPD

Second National COPD Conference, Crystal City, VA

On December 2-3, 2011, the U.S. COPD Coalition will be hosting the Second National Conference on COPD in Crystal City, Virginia. Individuals with COPD, healthcare professionals, representatives from patient organizations, state coalitions and others are invited to take part in this free event.

The First National COPD Conference, held in 2003, spurred nearly a decade of progress in COPD awareness, diagnosis and treatment, research, and education efforts. While great strides have been made, there is still work to be done — particularly in reaching the millions of Americans who are undiagnosed. The U.S. COPD Coalition will reconvene to review the milestones that have been achieved, identify gaps that remain, and articulate a vision for the next decade of progress.

Conference attendees will be active participants in group sessions touching on education, research, diagnosis and treatment. In addition to large group sessions, attendees will have the opportunity to take part in hands on workshops, round table discussions as well as an evening reception honoring one of the great respiratory pioneers, Dr. Tom Petty. For more information on the conference, visit the U.S. COPD Coalition web site!


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COPD Learn More Breathe Better® and Country Conquers COPD are trademarks of HHS.

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