30-Second Live-Read Radio Script
The human voice can be sweet as music, but not for the millions of people with COPD – a serious lung disease that makes it hard to breathe. Many people with COPD – including some here in [COMMUNITY] – have it and don’t know. That’s why [RADIO STATION] is raising our voices to help increase early diagnosis and treatment. If you or a loved one show symptoms, contact a health care provider. Learn More Breathe Better at nhlbi-dot-nih-dot-gov-slash-breath-better or [INSERT ORGANIZATION LINK].
15-Second Live-Read Radio Script
The human voice can be sweet as music, but not for millions with COPD – a lung disease that makes it hard to breathe. Yet millions go undiagnosed. That’s why [RADIO STATION] is raising our voices for COPD awareness in [COMMUNITY]. Learn More Breathe Better at nhlbi-dot-nih-dot-gov-slash-breath-better or [INSERT ORGANIZATION LINK].
Use this messaging to encourage local media outlets to use the customizable live-reads or run PSAs.
Please consider running the Learn More Breathe Better program’s PSAs this November and whenever possible to increase awareness of COPD symptoms and encourage discussions with health care providers.
Discuss COPD and encourage your [VISITORS/LISTENERS/READERS] to take notice of the signs and symptoms of COPD and educate them that the first step to breathing better is talking to their health care provider. The more common these conversations become, the more people will be able to recognize the signs and symptoms and have important conversations in the health care setting.
The Learn More Breathe Better program is an education and awareness initiative of the National Heart, Lung, and Blood Institute, part of the National Institutes of Health. [ORGANIZATION NAME] is a partner of the program as a member of the Breathe Better Network.
We encourage you to make your [VISITORS/LISTENERS/READERS] aware of the symptoms of COPD throughout the fall and winter, when tasks like raking leaves or shoveling snow can leave those with COPD struggling for air, or during cold and flu season when people with COPD are particularly susceptible to becoming seriously ill.
Help your [VISITORS/LISTENERS/READERS] take the first step to breathing better. For more information about COPD, visit [INSERT ORGANIZATION LINK] or the Learn More Breathe Better program at nhlbi.nih.gov/breathebetter
This video series, COPD Journey: From Learning More to Breathing Better, features NHLBI scientists talking about COPD, its diagnosis, management, and prevalence, as well as the COPD National Action Plan and the Institute’s commitment to reducing the burden of the disease. Share these videos on social media using #COPDjourney.
This 7-video series features interviews with Network members whose organizations are working to address COPD and move the COPD National Action Plan forward. Featured organizations include the American Lung Association, Atrium Health, The COPD Foundation, The Dorney-Koppel Foundation, and the Respiratory Health Association. These videos focus on key challenges and themes in our Learn More Breathe Better COPD work. Share these videos using the hashtag #BreatheBetter and tag the Learn More Breathe Better program, @BreatheBetter in your posts.