"The messages that we're going to concentrate on are…having a daily [asthma] action plan, regular visits to [the] doctor, and the use of inhaled corticosteroids as the major basis for therapy for someone with persistent asthma."
Gary S. Rachelefsky, M.D., President, National Asthma Campaign Foundation (Parsippany, NJ)
Gary S. Rachelefsky, M.D., President, National Asthma Campaign Foundation discusses his organization's multifaceted approach to asthma education.
For patients and caregivers, NAC produced two online educational activities—"Is Your Asthma Under Control? 7 Ways to Know" and "6 Secrets to Quality Asthma Care." For clinicians, NAC also developed two modules—"Asthma: Guidelines in Practice" and "Everyday Asthma: Making the EPR-3 Asthma Guidelines and GIP Messages Work in Clinical Practice." The latter activity includes continuing education credits for physicians and nurses. The NAC used electronic marketing, social media, and partnerships with other organizations to spread the word about availability of these educational resources.
Create two Web-based educational modules directed to health care professionals with continuing medical education credit available.
Create two Web-based educational modules directed to patients, families, and caregivers.
Evaluate the effectiveness of the online modules in reaching clinicians, patients, and families.
Challenges & Solutions
Challenge: Produce an accredited clinician education module. In creating a Web-based educational module for health care professionals, NAC faced the challenge of delivering key clinical recommendations in a readily digestible format that also met the requirements of an accredited continuing medical education (CME) program.
Solution: Bring together appropriate expertise and technology. NAC worked with expert faculty to determine the module content and design. With the final curriculum and script in hand, NAC sought and received approval from an accrediting organization that agreed to offer continuing medical education credits for the module. By answering questions posed by the module correctly, clinicians who complete the online program will be able to print out their CME certificate.
NAC's two online patient videos were each viewed by about 2,300 visitors by the end of the project period.
NAC secured approval to provide continuing medical education credit for clinicians who successfully completed its online educational module.
Tara Larkin (left), NAC, with colleagues during a NACI meeting in Baltimore, MD.
NAC shared and collaborated with other NACI-funded projects to advance asthma care best practices. For example:
NAC used its social media channels to spread the word about other NACI partner resources and announcements.
NAC used online training and education and digital media to help meet its project goals.
Other NACI-funded projects that used NAC-type approaches are: