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Campaign Launch
Campaign Launch

The Heart Truth® is a national awareness campaign for women about heart disease and is sponsored by the National Heart, Lung, and Blood Institute (NHLBI), part of the National Institutes of Health, U.S. Department of Health and Human Services (HHS). The campaign began in response to recommendations from more than 70 experts in women's health who met in March 2001 to develop a national action plan to reduce heart disease's toll on American women. Through the campaign, NHLBI leads the nation in a landmark heart health awareness movement that is being embraced by millions who share the common goal of better heart health for all women.

  • Strategy Development Workshop Webcast, March 2001

The campaign was developed with input from partner organizations and groups of women brought together for special sessions in locations across the country. These focus groups strongly endorsed the urgent need to tell women about their risk of heart disease. As one woman said, The Heart Truth "shows you—whether you want to see it or not—that it's about you. You may want to hide from it, but it's showing you what the truth is."

Last Updated: May 1, 2012

The Heart Truth, its logo, The Red Dress, and Heart Disease Doesn't Care What You Wear—It's the #1 Killer of Women are registered trademarks of HHS.
Red Dress and Red Dress Collection are service marks of HHS.
National Wear Red Day is a registered trademark of HHS and AHA.

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