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The Heart Truth Unveils First Ladies Red Dress Collection

For Immediate Release:
February 15, 2007

Mrs. Laura Bush and six former First Ladies support The Heart Truth campaign's effort to raise awareness that heart disease is the #1 killer of women

Who:      Nancy Reagan, First Lady of the United States (1981-1989)

Larry King, Host, Larry King Live, and Founder, Larry King Cardiac Foundation

R. Duke Blackwood, Director, Ronald Reagan Presidential Library and Museum, and Executive Director, Ronald Reagan Presidential Foundation

Elizabeth G. Nabel, M.D., Director, National Heart, Lung, and Blood Institute

Mary Hart, Host, Entertainment Tonight

Todd Magazine, President, Quaker Foods

What:      Unveiling of The Heart Truth's First Ladies Red Dress Collection exhibit, featuring Red Dresses and suits worn by America's seven living First Ladies.   As continued supporters of The Heart Truth, Mrs. Laura Bush, the national ambassador for The Heart Truth campaign, Senator Hillary Rodham Clinton, Mrs. Barbara Bush, Mrs. Nancy Reagan, Mrs. Rosalynn Carter, Mrs. Betty Ford, and Mrs. Claudia (Lady Bird) Johnson have contributed red dresses and suits from their personal collections for a limited viewing at the Ronald Reagan Presidential Library.   Also premiering publicly are six Red Dresses worn earlier this month in New York City by celebrities in The Heart Truth's Red Dress Collection 2007 Fashion Show, including the Carmen Marc Valvo dress worn by Mary Hart.   This showing of the collection is made possible with the support of Quaker Oatmeal.

The Heart Truth is a national awareness campaign for women about heart disease sponsored by the National Heart, Lung, and Blood Institute (NHLBI), part of the National Institutes of Health, U.S. Department of Health and Human Services.  NHLBI launched the Red Dress as the national symbol for women and heart disease awareness in 2002.    

Why:      Progress has been made in increasing awareness among women that heart disease is their leading cause of death—up from 34 percent in 2000 to 57 percent in 2006—but challenges remain.  One in four American women dies of heart disease, and most women fail to make the connection between risk factors, including smoking, high blood pressure and high cholesterol, and their personal risk of developing heart disease.  The Heart Truth urges women to talk to their doctor about their personal risk for heart disease and take steps to lower that risk.  

When:           Friday, February 16, 2007 (February is American Heart Month)

              10:00 a.m. – Quaker Oatmeal Breakfast

              10:50 a.m. – First Ladies Red Dress Collection Ceremonial Ribbon Cutting

               11:00 a.m. – Program

               11:45 a.m. – First Ladies Red Dress Collection Opens for Touring

The Heart Truth's First Ladies Red Dress Collection will exhibit at the Ronald Reagan Presidential Library from Friday, February 16, through Mother's Day, Sunday, May 13, 2007.

Where:        The Ronald Reagan Presidential Library

        40 Presidential Drive, Simi Valley, CA

More Information:     For more information about The Heart Truth, visit www.hearttruth.gov. To arrange an interview or for more information, contact Sally McDonough at 202-729-4215, or the NHLBI Communications Office at 301-496-4236 or nhlbi_news@nhlbi.nih.gov.