Peripheral Arterial Disease—A Disease on the Rise
In the United States, more than eight million Americans suffer from peripheral arterial disease (P.A.D.)—hardening of the arteries (also known as "atherosclerosis") in the limbs, often the legs. P.A.D. is caused by the same risk factors that cause heart disease.
Those at risk include anyone over the age of 50, especially African Americans; those who smoke or who have smoked; and those who have diabetes, high blood pressure, high blood cholesterol, or a personal or family history of vascular disease, heart attack, or stroke. However, P.A.D. is still largely unknown, often unrecognized, and regarded by many as an inevitable consequence of aging.
The Stay in Circulation Campaign
Stay in Circulation is the first national awareness campaign to increase public and health care provider awareness of P.A.D. and its association with other cardiovascular diseases. Adults over age 50—the campaign's primary audience—are at risk for P.A.D. Stepping up awareness of P.A.D. among the target audience and the health care community will help keep Americans active and healthy so they can continue spending time with their families and friends and participating in the activities they enjoy.
The Stay in Circulation campaign is sponsored by the National Heart, Lung, and Blood Institute (NHLBI), part of the National Institutes of Health, U.S. Department of Health and Human Services, in cooperation with the P.A.D. Coalition, an alliance of national organizations and professional societies united to raise awareness of P.A.D.
The campaign offers a wide variety of resources to help individuals and local communities take steps to learn about P.A.D. The following resources can be downloaded from the campaign Web page, www.nhlbi.nih.gov/health/public/heart/pad:
NHLBI is working in cooperation with the P.A.D. Coalition, a group of more than 40 national organizations and professional societies to develop and launch the Stay in Circulation campaign. The P.A.D. Coalition seeks to improve the prevention, early detection, treatment, and rehabilitation of people with, or at risk for, P.A.D. It provides expert guidance and insights about the scientific and analytical underpinnings of the campaign, as well as the development of campaign messages, materials, and tactics and works with NHLBI to implement campaign activities.
The campaign is also working to secure partnerships with:
Activities to support the Stay in Circulation campaign are aimed at increasing awareness of P.A.D. and include:
For more information about Stay in Circulation, visit www.nhlbi.nih.gov/health/public/heart/pad.