|[Insert Organization logo]||[Insert Stay in Circulation logo]|
|FOR IMMEDIATE RELEASE||Contact: [Insert contact name]
[Insert contact phone]
[Insert Organization] to Host [insert event name] to Kick Off Stay in Circulation Week
One in 20 Adults Over Age 50 has P.A.D.—A Disease that Raises the Risk of Heart Attack and Stroke
|WHAT:||[Insert Organization name] is hosting [insert event name] to launch the first Stay in Circulation Week, part of a new national public health campaign aimed at increasing public and health care provider awareness of peripheral arterial disease (P.A.D.), a condition that develops when arteries in the legs become clogged with plaque, limiting the flow of blood to the legs.|
|WHO:||[Insert any local dignitaries, celebrities or prominent figures, including titles, or a short description of the Organization.]|
|WHEN:||[Insert date and time of the event.]|
|WHERE:||[Insert event address (and telephone number, if applicable).]|
|WHY:||P.A.D. is on the rise among midlife and older Americans. In the United States, more than 8 million Americans suffer from P.A.D., a condition that raises the risk of heart attack and stroke. P.A.D. is caused by the same risk factors that lead to heart disease. People who are at risk for P.A.D. include anyone over the age of 50, especially African Americans; those who smoke or who have smoked; and those who have diabetes, high blood pressure, high blood cholesterol, or a personal or family history of vascular disease, heart attack, or stroke.
P.A.D. is a common and treatable disease. However, it is still largely unknown, often unrecognized, and does not always present symptoms. People who do experience symptoms, such as pain or cramping in the legs, often do not report them, believing they are a natural part of aging or due to another cause. Without timely detection and treatment, P.A.D. can lower the quality of life and reduce mobility by making walking difficult, or worse, increase the risk of heart attack, stroke, leg amputation, and even death.
Stay in Circulation: Take Steps to Learn About P.A.D. is a national awareness campaign to increase public and health care provider awareness about peripheral arterial disease (P.A.D.) and its association with other cardiovascular diseases. The campaign is sponsored by the National Heart, Lung, and Blood Institute—part of the National Institutes of Health, U.S. Department of Health and Human Services—in cooperation with the P.A.D. Coalition, an alliance of national organizations and professional societies united to improve the health and health care of people with P.A.D. For more information, visit www.aboutpad.org.
CONTACT: [Insert local media contact name, phone number, and/or Organization Web site.]