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National Heart, Lung, and Blood Institute logo and link to NHLBI website National Heart Lung Blood Institute We Can! (Ways to Enhance Children's Activity and Nutrition) logo and link to home page
Department of Health and Human ServicesNational Institutes of Health
National Heart, Lung, and Blood Institute
National Institute of Diabetes and Digestive and Kidney Diseases
Eunice Kennedy Shriver National Institute of Child Health and Human Development
National Cancer Institute
What's We Can

Join We Can! as A General Community Site

Sample Media Advisory for We Can!™ Launch at Local Site

[Note: Advisory should never be longer than one page.]

[YOUR ORGANIZATION'S LOGO HERE] [WE CAN! LOGO HERE]
FOR IMMEDIATE RELEASE CONTACT: [NAME], [ORGANIZATION] [PHONE], [E-MAIL]

[DATE]

MEDIA ADVISORY

Message to Parents: 'We Can!' Prevent Childhood Obesity

[COMMUNITY SITE] Offers New National Institutes of Health Program to Families in [REGION] to Address Growing Epidemic


WHAT: [COMMUNITY SITE] is launching Ways to Enhance Children's Activity & Nutrition! (We Can!), a national education program from the National Institutes of Health (NIH) to prevent obesity among youth ages 8-13. We Can! reaches parents and caregivers with educational materials and community programs to encourage healthy eating, increase physical activity and reduce sedentary time. [INSERT SPECIFICS OF LOCAL LAUNCH EVENT]

WHO: [LIST ALL WHO WILL BE AT EVENT FOR PHOTOS, INTERVIEWS]
  • Director of [ORGANIZATION]
  • Local partners
  • Local celebrities
  • Government or community representatives

WHEN: [DATE]
[TIME]
WHERE: [COMMUNITY SITE]
[ADDRESS]
[PHONE]
BACKGROUND: Ways to Enhance Children's Activity & Nutrition!, or We Can!, is a national public education program from the National Institutes of Health (NIH) to help prevent overweight and obesity among youth ages 8-13. For more information or to download a handbook for parents, visit http://wecan.nhlbi.nih.gov, or call 1-866-35-WECAN.
[INSERT LANGUAGE ABOUT YOUR ORGANIZATION AS APPROPRIATE]

We Can! and the We Can! logo are trademarks of the U.S. Department of Health and Human Services (DHHS).