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We Can!® Promotional Materials
If you are looking to get the word out about your We Can! programs and need some help doing it, look no further. You've come to the right place.
On this page you will find a variety of promotional tools, including a presentation template for talking with potential partners about your We Can! programming, tools for reaching the media, and success stories from across the nation that can provide future participants and supporters with an inside look at creative ways to use We Can! to facilitate healthier lifestyles in families.
Note: Documents in PDF format require the Adobe Acrobat Reader
. If you experience problems with PDF documents, please download the latest version of the Reader.
- We Can! Program Brochure
- Fact Sheets
- Presentation Template (for potential partners, etc.)
- Media-Related Materials for Sites and Partners
- Posters and Print Ads
- Seasonal Updates (success stories, media outreach, and more)
- Healthy Family Meals Cookbook
- Graphics and Animations
- Podcasts
- Public Service Announcements
- Web Banners
- Widgets
We Can! Program Brochure
We Can! Brochure: Who Can Make It Happen? 
(238 KB)
This informative brochure provides basic information about We Can! and how families can take action to improve their health by maintaining a healthy weight.
Fact Sheets
We Can! Overview (3.6 MB)
This two-page overview of We Can! includes background information, materials and resources, and information on joining the We Can! program.
We Can! Obesity Fact Sheets
These fact sheets provide an overview of obesity in America's children as well as statistics about specific populations. They also offer an overview of how We Can! is making a difference in ethnically diverse communities, and tips for your community to do the same.
- For African American communities (173 KB)
- For Latino/Hispanic communities (162 KB)
Presentation Template
We Can! Partner Presentation 
(1.3 MB)
Presentation that you can adapt and use to introduce potential partners and stakeholders to the various components of the We Can! program. See the notes on many slides for guidance on presentation and adaptation.
Media-Related Materials for Sites and Partners
Reaching the Media: A Toolkit for We Can! Communities
This media toolkit is designed to assist you in engaging local and state media, to help spread the word about We Can!. It will provide you with the inside scoop on what’s “newsworthy”; who to approach and how to do it; tips for creating and disseminating materials such as news releases, matte articles, advisories, and pitches; guidance on how to identify and prepare spokespeople; and pointers on the art of interviewing.
- Media Toolkit (584 KB)
- Community News Features
- Sample Public Service Announcement
(48 KB) - Sample Press Release (60 KB)
- Sample Letter to the Editor (60 KB)
- Sample Media Advisory (56 KB)
- We Can! Messages (49 KB)
- Photo Release Form (53 KB)
Sample Media Advisory for We Can! Launch at Local Site | PDF (51 KB)
This media advisory can be adapted to alert local media to your involvement in We Can!
We Can! Sample Invitation Letter | PDF (47 KB)
Use this sample letter to invite potential partners or other important individuals or stakeholders to your events.
Posters and Print Ads
We Can! Parent Posters
These posters encourage parents to help their children maintain a healthy weight by providing nutritious foods, helping kids be more active, and reducing screen time.
- Vegetable Face
8 1/2 x 11 (400 KB) | 11 x 17 (981 KB) - A Lesson for Raising a Healthy Child
8 1/2 x 11 (1.2 MB) | 11 x 17 (3.5 MB) - A Lesson for Raising a Healthy Child - African American communities
8 1/2 x 11 (1.5 MB) | 11 x 17 (3.7 MB) - A Lesson for Raising a Healthy Child - American Indian/Alaska Native communities
8 1/2 x 11 (1.8 MB) | 11 x 17 (4.1 MB) - A Lesson for Raising a Healthy Child - Latino/Hispanic communities
8 1/2 x 11 (1.4 MB) | 11 x 17 (3.4 MB) - Una lección para criar niños sanos
8 1/2 x 11 (1,3 MB) | 11 x 17 (3.4 MB)
We Can! Five Years of Progress Posters
Available in two sizes, the We Can! poster set (4 ads) highlights our core messages—eat right, move more and reduce screen time—and a general message on maintaining a healthy weight.
- 8 1/2 x 11 (1.3 MB)
- 11 x 17 (1.6 MB)
Who Can Make It Happen? Poster (427 KB)
Hanging this poster offers a great way to promote healthy lifestyles and raise awareness of We Can! programming.
We Can! Print Ads
Promote the We Can! program and activities that encourage improved nutritional choices, increased physical activity, and reduced screen time in youth ages 8-13. Ads are available in English and Spanish in multiple formats for use in magazines, newsletters, and newspapers.
- English Ad #1
- English Ad #2 (6.4 MB)
- Spanish Ad
Seasonal Updates
Each season we develop a series of documents that highlight activities across the We Can! program, which you can use to promote the program. These documents include information about We Can! partners and community sites, as well as news about media coverage, online and e-marketing efforts, and We Can! resources and materials. They are great for catching up on the latest We Can! news.
To request the latest seasonal updates, contact your regional liaison.
View the Seasonal Updates archive
Healthy Family Meals Cookbook
Keep the Beat™ and We Can! Deliciously Healthy Family Meals (238 KB)
Kid-friendly meals made delicious and healthy in a new family cookbook from Keep the Beat™ and We Can!, which community sites can share with parent program participants.
Graphics and Animations
We Can! Animation for Communities
This "community outreach" animation has been developed to help sites recruit community members and organizations to get involved.
We Can! Animation for Parents
We Can! produced this 60-second animation to highlight the importance of preventing overweight and obesity for families.
We Can! Image for Promotional Materials
Enhance your We Can! promotional materials, such as flyers, T-shirts, and stickers, with this stylish We Can! image. Please adhere to the We Can! Brand and Logo Guidelines when using this image.
(335 KB)Podcasts
BMI App Podcast 
(932 KB)
Body Mass Index, or BMI, is a reliable indicator of body fatness based on your height and weight, and places you in one of three categories; normal, overweight or obese. Which are you? A new smartphone app from the National Institutes of Health can let your phone tell you. Read the transcript. (HHS HealthBeat, February 10, 2012.)
Learn more about the BMI app and how to download it..
We Can! and National Childhood Obesity Awareness Month Podcast (3.5 MB)
September isn't just back-to-school time; it's also National Childhood Obesity Awareness Month! Listen for yourself as We Can!'s Program Coordinator Karen Donato, S.M., offers parents, caregivers, and entire communities tips on how to help the whole family maintain a healthy weight. Read the transcript. (Aired via NIH Research Radio on September 10, 2010.)
Public Service Announcements
I Can, You Can, We Can
We Can!, in collaboration with the Department of Health and Human Services (HHS) and the Ad Council, launched the "I Can, You Can, We Can" PSA campaign in September 2012 for National Childhood Obesity Awareness Month. The campaign encourages parents and caregivers to find creative ways to challenge and engage their kids to make healthy choices.
Parents Have the Power
We Can!'s Parents Have the Power TV PSAs are available in English and Spanish. If your local PSA directors do not have copies of the TV PSAs, you can contact Melissa McGowan on the We Can! national team at mcgowanm@mail.nih.gov or 1-800-496-1051 to request copies. Radio PSA files are available for download below. You can use the live-read scripts to promote your We Can! programming with local radio stations.
- Parents Have the Power 60-Second TV PSA
- Parents Have the Power 30-Second TV PSA
- ¡Podemos! 30-Second TV PSA
- Parents Have the Power 60-Second Radio PSA - (Right click and save-as to download)
- Parents Have the Power 30-Second Radio PSA - (Right click and save-as to download)
Live-Read Scripts
Web Banners
To feature a Web banner on your webpage or blog, download the banner image or copy the embed code and place it in the HTML code of your page. If you choose to download and host an image on your site, please make sure to modify the code to match the path to your location of the banner graphic.
PC Users:
Right click on the banner image and select "Save Picture As..." or "Save Image As...". Save to desired location on your local computer.
Mac Users:
Click and hold on the banner image and select "Download Image to Disk" or "Save this Image as...". Save to desired location on your local computer.
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Widgets
We Can! "GO, SLOW, and WHOA" Widgets
The "GO, SLOW, and WHOA" widget is a free, interactive tool that you can post to your website or blog to share information about which foods are lower in fat and calories to help families maintain a healthy weight. It is based on our We Can! GO, SLOW, and WHOA Tip Sheet (135KB) that explains the difference between "Go Foods," "Slow Foods," and "Whoa Foods." The widget is available in two sizes.
To use the "GO, SLOW, and WHOA widget," copy and paste the embed code into the HTML code of your website or blog.
The use of the We Can! widget is voluntary. The NHLBI cannot provide any technical support for setup or any other problems that may arise. In addition, we cannot be held responsible for any hardware or software failures that occur because of the installation or use of the widget.
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