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The Heart Truth - Terms of Use
The Heart Truth
Terms of Use

Terms of Use for The Heart Truth® Campaign Materials:

General Terms: The information contained in materials published by the National Heart, Lung, and Blood Institute (NHLBI) is in the public domain. No further permission is required to reproduce or reprint the information in whole or in part. However, organizations that reproduce NHLBI information should cite the National Heart, Lung, and Blood Institute; National Institutes of Health; U.S. Department of Health and Human Services as the source. This applies to printed publications as well as documents from the NHLBI website. Organizations may add their own logo or name. We further ask that no changes be made in the content of the material, and that the material as well as any NHLBI Internet links not be used in any direct or indirect product endorsement or advertising.

Photography and Visuals: Photography can only be used within the context of The Heart Truth campaign to raise awareness of women and heart disease. Separation of the photos from the issue of women and heart disease is not permitted. Inclusion of photos and visuals from The Heart Truth must be sourced using the following required language.

  • Required sourcing language: Photo courtesy The Heart Truth®, www.hearttruth.gov, National Heart, Lung, and Blood Institute, National Institutes of Health, U.S. Department of Health and Human Services

Logo Usage: In addition, there is required language must appear at least once on ALL partner materials (e.g., website, brochure) that include The Heart Truth logo and/or its word marks. This copy may appear in small (mice) print so as not to interfere with the design.

For specific guidelines, refer to The Heart Truth logo usage guidelines.

Last Updated: January 22, 2013

The Heart Truth, its logo, The Red Dress, Red Dress, Red Dress Collection, and Heart Disease Doesn't Care What You Wear—It's the #1 Killer of Women are registered trademarks of U.S. Department of Health and Human Services (HHS). 
National Wear Red Day is a registered trademark of HHS and the American Heart Association.

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