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Heart Truth Community Action Program

In efforts to encourage women to take action to lower their risk for heart disease, the Foundation for the National Institutes of Health (FNIH) and the National Heart, Lung, and Blood Institute (NHLBI) have joined together once again to offer The Heart Truth Community Action Program.

Since 2009 the FNIH has awarded more than a million dollars to thirty-three organizations for community-level programs. This year, the program invited submissions from organizations with the capacity to promote The Heart Truth message to a geographically broad audience and guide and fund multiple subsidiary or partner organizations at the community level to implement creative, evidence-based strategies to motivate women, particularly women at high risk, to take personal action to control their risk for heart disease. This shift in strategy seeks to multiply the influence of this initiative by reaching more communities ultimately impacting more women.

The FNIH Community Action Program aims to empower community organizations to assist women―especially those of color, low income, and/or living in rural areas―in learning their personal risk factors for heart disease and motivating them to take action to lower their risk. As part of the program, recipients have to develop, implement, and evaluate innovative programs that equip women to make sustainable lifestyle behavior changes that support heart health and lower their risk for heart disease. Recipients must also actively promote awareness of the The Heart Truth, the NHLBI’s national education program for women about heart disease.

The program activities of the Community Action Program must advance the following objectives:

  1. Mobilize communities to increase awareness among women aged 25-60 for whom heart disease is the #1 cause of death for women.
  2. Engage community partners, stakeholders, and key organizations in supporting and sustaining Heart Truth outreach and educational programming.
  3. Facilitate skill-building, goal-setting, and social support to help women make sustainable lifestyle behavioral changes that help lower their risk factors for heart disease.
  4. Promote The Heart Truth program, the Red Dress® symbol, and the program’s key messages, educational materials, website, and tools.
  5. Provide heart disease risk factor screenings to inform women of their personal risk for the disease as well as education and follow-up for those women identified with risk factors.
  6. Educate women about lifestyle behaviors that promote heart health and lower their risk for developing heart disease.
  7. Increase outreach to underserved women and those living in areas of high cardiovascular disease morbidity and mortality—particularly women of color, with low income and/or living in rural areas.

Funding for the program is donated to the FNIH by the Heart Truth’s partners and supporters.

The Heart Truth Community Action Program's 2015 recipients are:
  1. The Hope Heart Institute, WA
  2. Nia Inc., of Greater Richmond, VA
  3. Regents of the University of California, CA
  4. West Virginia University Research Corporation, WV
  5. The Links Foundation, Inc., DC*
  6. Barbra Streisand Women’s Heart Center, Cedars Sinai Heart Institute, CA*

These organizations are receiving funding through a sub-contracting mechanism, and not through FNIH.


The Heart Truth®, its logo, The Red Dress®, Red Dress® and Red Dress Collection® and Heart Disease Doesn't Care What You Wear—It's the #1 Killer of Women® are registered trademarks of U.S. Department of Health and Human Services. 

National Wear Red Day® is a registered trademark of the U.S. Department of Health and Human Services and American Heart Association.

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