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SAMPLE MEDIA ALERT

FOR IMMEDIATE RELEASE

Contact: (Insert Media Contact Name)
(Insert Contact Phone)

(Insert Organization name) to Host (Activity) as Part of Local Effort to Spread the Word About Women and Heart Disease

WHAT:

To raise awareness among local women that heart disease is their #1 health threat, (insert Organization name) will host (insert event name).  At the event, (insert one or two lines with more details about your event/activity, if needed).

(Insert Organization name) activities are in partnership with The Heart Truth®, a national awareness campaign warning women about their risk of heart disease. The campaign is sponsored by the National Heart, Lung, and Blood Institute (NHLBI), part of the National Institutes of Health (NIH), U.S. Department of Health and Human Services (HHS), and other partner organizations.

WHO:

(Insert any local dignitaries, celebrities or prominent figures)

WHEN:

(Insert date and time of activity)

WHERE:

(Insert address where the activity will take place)

WHY:

Although significant progress has been made in increasing awareness among women from 34 percent in 2000 to 69 percent in 2009-most fail to make the connection between its risk factors and their personal risk of developing heart disease. In fact, heart disease kills one out of every four American women.

The Heart Truth created and introduced the Red Dress as the national symbol for women and heart disease awareness in 2002 to deliver an urgent wake-up call to American women. The Red Dress® reminds women of the need to protect their heart health, and inspires them to take action.

The Heart Truth is building awareness of women's heart disease and empowering women to reduce and prevent their risk. It is reaching women with important heart health messages in community settings through a diverse network of national and grassroots partner organizations.

For more information, visit http://www.hearttruth.gov or call the NHLBI Health Information Center at 301-592-8573.

CONTACT:

(Insert media contact name and phone number)

# # #

Last Updated: February 29, 2012

The Heart Truth, its logo, The Red Dress, and Heart Disease Doesn't Care What You Wear—It's the #1 Killer of Women are registered trademarks of HHS.
Red Dress and Red Dress Collection are service marks of HHS.
National Wear Red Day is a registered trademark of HHS and AHA.

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