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National Wear Red Day Toolkit
National Wear Red Day Toolkit

SAMPLE MEDIA ALERT

FOR IMMEDIATE RELEASE

Contact: (Insert Media Contact Name)
(Insert Contact Phone)

(Insert organization name) to Host (Activity) as Part of Local Effort to Spread the Word About Women and Heart Disease on National Wear Red Day®

WHAT:

To raise awareness among local women that heart disease is their #1 health threat, (insert organization name) will host (insert event name) on February (insert day)—National Wear Red Day—to help spread the message that "Heart Disease Doesn't Care What You Wear, It's the #1 Killer of Women.®" At the event, (insert one or two lines with more details about your event/activity, if needed).

(Insert organization name) activities are in partnership with The Heart Truth®, a national awareness-to-action campaign warning women about their risk of heart disease. The campaign is sponsored by the National Heart, Lung, and Blood Institute (NHLBI), part of the National Institutes of Health (NIH), U.S. Department of Health and Human Services (HHS), and other partner organizations

WHO:

(Insert any local dignitaries, celebrities or prominent figures)

WHEN:

(Insert date and time of activity)

WHERE:

(Insert address where the activity will take place)

WHY:

Although significant progress has been made in increasing awareness among women, most women fail to make the connection between heart disease risk factors and their personal risk of developing the disease.

The Heart Truth created and introduced the Red DressSM as the national symbol for women and heart disease awareness in 2002 to deliver an urgent wake-up call to American women. The Red Dress® reminds women of the need to protect their heart health, and inspires them to take action. On National Wear Red Day, Americans nationwide will join the movement by wearing a favorite red dress, red shirt, or red tie in support of women's heart health.

The Heart Truth is building awareness of women's heart disease and empowering women to reduce and prevent their risk. It is reaching women with important heart health messages in community settings through a diverse network of national and grassroots partner organizations.

For more information, visit http://www.hearttruth.gov or call the NHLBI Health Information Center at 301-592-8573.

CONTACT:

(Insert media contact name and phone number)

# # #

Last Updated: December, 2013

The Heart Truth, its logo, The Red Dress, Red Dress, Red Dress Collection, and Heart Disease Doesn't Care What You Wear—It's the #1 Killer of Women are registered trademarks of U.S. Department of Health and Human Services (HHS). 
National Wear Red Day is a registered trademark of HHS and the American Heart Association.

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