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The Heart Truth - Campaign Materials
Campaign Materials

NATIONAL WEAR RED DAY® EVENT IDEAS

Host a Red Dress Luncheon
  1. Identify a venue (mall, community center, hotel, office).

  2. Create a theme such as heart healthy dishes with something red in them or red napkins and place settings.

  3. Contact speakers (a local cardiologist or heart disease survivor) for the luncheon and provide them with The Heart Truth® for Women: A Speaker's Kit and video for them to present with.

  4. Arrange for catering or coordinate a potluck luncheon. Direct your caterer or potluck guests to select a recipe from NHLBI's Keep the Beat: Heart Healthy Recipes cookbook.

  5. Design and mail invitations. Include the Red Dress symbol (see Image Library) and encourage all attendees to wear red to the luncheon.

  6. Contact local businesses to supply door prizes (gift certificates, heart healthy products, fashion/beauty/health store "makeovers," etc.).

  7. Invite volunteer nurses to provide free blood pressure, cholesterol, BMI, and/or glucose screenings to attendees.

  8. Play The Heart Truth DVD with video segments featuring The Heart Truth's Red Dress Collection Fashion Shows, PSAs, and much more while guests enter and leave the event.

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Host a Red Dress Seminar and/or Health Fair
  1. Identify a venue (mall, community center, university, hotel, office).

  2. Find a presenter (may be a public health educator or nurse, physician, etc.) to use The Heart Truth for Women: A Speaker's Kit and video to present a one-hour presentation about heart disease in women.

  3. Mail invitations or distribute flyers.

  4. Place an ad on your organization's Web site, newsletter, and local paper to advertise the program.

  5. Encourage attendees to wear red.

  6. Invite volunteer nurses or a local hospital to provide free blood pressure, cholesterol, BMI, and/or glucose screenings to attendees.

  7. Play The Heart Truth DVD with video segments featuring The Heart Truth's Red Dress Collection Fashion Shows, PSAs, and much more while guests enter and leave the event.

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Plan a "Brown Bag" or "Red Bag" Lunch Session on National Wear Red Day at Your Office
  1. Use our email template to send an email to your office announcing National Wear Red Day.

  2. Hang posters in break rooms and common areas about National Wear Red Day.

  3. Organize a brown-bag lunch training session using The Heart Truth for Women:  A Speaker's Kit and video.

  4. Take an office photo to show your participation on National Wear Red Day Day and post it on The Heart Truth's Facebook wall.

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Plan a Red Dress Fashion Show
  1. Plan a local fashion show. Models can walk a staged runway, or can even simply walk amidst a seated audience in red dresses.

  2. Contact visual managers at local clothing stores to donate red dresses for the fashion show, or contact a local design school to invite students to participate in designing red dresses for your fashion show in support women's heart health.

  3. Design and mail invitations. Include the Red Dress symbol (see Image Library) and encourage all attendees to wear red to the fashion show.

  4. Recruit women to participate as fashion show models. Women should be of all ages, shapes, and sizes to help women in the audience grasp that "Heart Disease Doesn't Care What You Wear—It's the #1 Killer of (all) Women."

  5. Recruit a local media celebrity or other dignitary to "emcee" the fashion show and provide them with written descriptions of each fashion, as well as a short narrative describing the "real woman" model and her personal experience with heart disease.

  6. Consider having models hand out Red Dress Pins to audience members as they walk. The Red Dress® Pin is now available from WomenHeart: The National Coalition for Women with Heart Disease, a partner of The Heart Truth.

  7. Play The Heart Truth DVD with video segments featuring The Heart Truth's Red Dress Collection Fashion Shows, PSAs, and much more while guests enter and leave the event.

Additional activity ideas

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Last Updated: September 6, 2012

The Heart Truth, its logo, The Red Dress, Red Dress, Red Dress Collection, and Heart Disease Doesn't Care What You Wear—It's the #1 Killer of Women are registered trademarks of U.S. Department of Health and Human Services (HHS). 
National Wear Red Day is a registered trademark of HHS and the American Heart Association.

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