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The Heart Truth - Campaign Materials
Campaign Materials

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WINTER 2012

Get Ready to Wear Red!

Itís not too early to begin thinking about how you can support National Wear Red Day® next year—and what actions you plan to take to help protect your heart! On February 1, 2013, millions will put on their best red outfits to call attention to the leading cause of death for American women—heart disease. You can join The Heart Truth®, and many other organizations and individuals across the United States, in sharing this message with your family, friends, and community.

As the kickoff to American Heart Month, National Wear Red Day is not only a time to educate, but also a day to celebrate. Congratulate the women you know and love who are protecting their hearts by controlling their personal risk factors, such as high blood pressure and high cholesterol. Letís also celebrate the strides we have made since creating this day in 2002, and the many more women who now know that heart disease is their leading cause of death.

The National Wear Red Day Toolkit

Get ready for February 1, 2013, with the information and tools provided in this toolkit. It can help you prepare an event in your community (such as a fashion show or luncheon), capture the attention of local media, and recruit colleagues at work to wear red with you. You also can use the free materials included—a flyer, newsletter ad, poster, and Web banners—to promote your events or activities.

Share Your Activities and Heart Health Pledges

Follow The Heart Truth on Twitter, and join us on Facebook to share your National Wear Red Day and American Heart Month activities and engage your friends and family through social media. Weíll be asking you to post a photo of yourself wearing red on February 1 and share your 2013 lifestyle action steps for better heart health.

Funding Now Available

The Heart Truth Community Action Grant Program seeks to fund innovative ways of educating women about making lifestyle changes to lower their risk for heart disease and to promote The Heart Truth. Click here for information on how to apply.

Keep Your Body Warm This Winter: Stay Active!

Many of us think of winter as the time of year we stay cozy indoors with our family and friends, indulge in delicious meals, and stay warm in woolly sweaters. As tempting as that may sound, staying active is important, even when itís cold outside. Physical activity can protect your heart. The good news is marathons arenít required. Aim for 2 hours and 30 minutes of moderate-intensity exercise each week.

Share This Infographic

Motivate your friends and loved ones to stay active by sharing this infographic. Post it to Facebook, tweet it, pin it to Pinterest, or email it.

Heart Disease Risk Factor Infographic: Physical Inactivity
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Three multicultural women, one in a red halter dress and the other two in red skirt suits, smile and pose looking at the camera.
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Holiday Cooking With the Family

Cooking rich, flavorful meals with our families is something many of us cherish about the holiday season. Include your children in making heart healthy meals that also make their mouths water. Find ideas by visiting Keep the Beat™ Recipes: Deliciously Healthy Eating. This recipe for Baked Pork Chops With Apple Cranberry Sauce can be modified for the pickier eaters in your household. Learn how to make this festive meal from Chef David Kamen and his daughter in this video.

Video: Baked Eggrolls Recipe.

Partner Spotlight: American College of Cardiology

The American College of Cardiology (ACC)—a 40,000-member nonprofit medical society dedicated to enhancing the lives of cardiovascular patients—has joined the National Heart, Lung, and Blood Institute in a public-private partnership to support The Heart Truthís Red Dress Collection 2013 Fashion Show. The Heart Truth is honored that ACCís passionate members are bringing The Heart Truth to their patients. Check out ACCís patient education and support program, CardioSmart, which offers helpful resources and information on managing heart disease and can help you locate a cardiologist in your community.

The Heart Truth® is a national awareness campaign for women about heart disease and is sponsored by the National Heart, Lung, and Blood Institute (NHLBI), part of the National Institutes of Health, U.S. Department of Health and Human Services (HHS).

Designed to warn women of their #1 health threat, The Heart Truth® created and introduced the Red Dress as the national symbol for women and heart disease awareness in 2002 to deliver an urgent wakeup call to American women. The Red Dress® reminds women of the need to protect their heart health, and inspires them to take action. The NHLBI continues to lead the Nation in a landmark heart health awareness movement that is being embraced by millions who share the common goal of greater awareness and better heart health for all women.

The Heart Truth® partners include the Office on Women's Health, U.S. Department of Health and Human Services, and other organizations committed to the health and well-being of women. To learn more, visit http://www.hearttruth.gov.

®The Heart Truth, its logo, and The Red Dress are registered trademarks of HHS.

®National Wear Red Day is a registered trademark of HHS and AHA.

You are receiving this email newsletter because you joined The Heart Truth E-zine mailing list and gave permission to the NHLBI to send you e-mails. We will not sell or rent your name and information to any third parties outside of the NHLBI. If you do not wish to receive additional quarterly updates, please enter your email address as it appears on messages from us at https://subscription.nhlbi.nih.gov/accounts/USNIHNHLBI/subscriber/new?preferences=true.

U.S. Department of Health and Human Services National Institutes of Health

National Heart, Lung, and Blood Institute
Office of Communications
Building 31, Room 4A10
31 Center Drive, MSC 2480
Bethesda, MD 20892-2480

The Heart Truth, its logo, The Red Dress, and Heart Disease Doesn't Care What You Wear—It's the #1 Killer of Women are registered trademarks of HHS.
Red Dress and Red Dress Collection are service marks of HHS.
National Wear Red Day is a registered trademark of HHS and AHA.

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