The Heart Truth - Single City Events
SINGLE CITY SAMPLE EVENT DESCRIPTIONS
Each Single City host promotes The Heart Truth® to women in their community by planning a unique program that also meets their organizational mission and goals. Hosts are encouraged to incorporate the Red Dress theme into the event and highlight the national Red Dress Collection in the planning and implementation. The following summaries provide a glimpse into select programs designed by Single City hosts.
Meridian Health- Point Pleasant Beach, NJ and Red Bank, NJ
February 24 and March 11, 2010
Meridian Health, premier provider of hospitals in New Jersey, decided to bring Heart Truth red dresses back to New Jersey in 2009 after a successful Single City event in 2008—this time to two cities in the Jersey Shore area: Point Pleasant Beach, NJ and Red Bank, NJ. The events were part of Meridian Health's 28 Days to a Healthier Heart program. February 24th's Single City event was held at The Lobster Shanty in Point Pleasant Beach, NJ from 7-9 p.m. and approximately 70 women attended. March 11th's Single City event was held at Buona Sera Restaurant in Red Bank, NJ from 7-9 p.m. and approximately 200 women attended. For both events, numerous nurses and cardiologists were present in order to answer questions about women and heart health.
The festive "Ladies Night Out" events were planned in order to encourage women to start thinking about what they can do to protect their heart health. Beverages were served in wine glasses that were adorned with heart-shaped tags featuring heart health facts—these interesting facts about heart disease served as conversation starters for attendees. The events also featured DJs and large dance floors, updo and red manicure stations sponsored by Salon de Soliel, and red lipstick bars sponsored by Chanel. The Red Dress exhibits at both events were located centrally on elevated platforms next to the DJs and dance floors. The rooms were lit dimly with pink and red accent lighting, for a swanky glamorous effect. The Red Dress Collection 2010 run-of-show video was played on a continuous loop for both events as well. Each attendee for both events received a gift bag which included a Red Dress Pin, The Heart Truth Core Brochure, and a copy of The Healthy Heart Handbook for Women as well as other goodies including a Vera Wang serving set by Wedgewood. In order to receive the goody bag, each guest was individually required to answer four heart health questions correctly—which ensured that the event was not only fun, but also very educational.
Cardiology Associates-Jonesboro Arkansas
February 27-29, 2009
The Cardiology Associates Foundation of Arkansas once again hosted a Single City at the Turtle Creek Mall in Jonesboro, Arkansas. This event was in conjunction with their annual Red Dress Style Event. The theme this year was "Healthy Heart...Peaceful Heart...& a Heart Full of Fashion!"
The Red Dress exhibit was again elevated on the stage to give it higher visibility in the mall. The Red Dress exhibit was on display from 10 a.m. to 9 p.m. in the Center Court of the mall from Friday-Saturday and then from 12 a.m. to 2:30 p.m. on Saturday. They also showed the 2009 Red Dress Collection Fashion Show at the exhibit during all 3 days. The placement of the exhibit led to high traffic and visibility. Visitors were greeted by a Cardiology Associates Foundation volunteer and a Heart Truth staffer and were encouraged to take a copy of The Healthy Heart Handbook for Women, a Heart Truth brochure, and a Red Dress pin. Cardiology Associates Foundation also provided free blood pressure and cholesterol screenings at the mall during exhibit hours. All visitors to the exhibit were provided with background information about The Heart Truth campaign and the Cardiology Associates Foundation, and the designers and celebrities who designed and wore the dresses at Fashion Week.
Saint Luke's Mid America Heart Institute-Kansas City, Missouri
November 12, 2008
The Muriel I. Kauffman Women’s Heart Center at Saint Luke's Mid America Heart Institute hosted the Red Dress Collection as part of their “Accessorizing Your Heart Health” event at Halls Plaza department store. The event featured six Red Dresses on display in the rotunda, ten decorated holiday-themed tables hosted by women heart health ambassadors who shared decorating tips and heart health information, holiday music by Johan Stengard, renowned Swedish saxophonist, and shopping with 10 percent of proceeds benefiting Saint Luke’s Muriel I. Kauffman Women’s Heart Center community education fund. Guests were invited to pick-up a Red Dress Pin and a copy of The Healthy Heart Handbook for Women from The Heart Truth and heart health information cards at each holiday-themed table.
The event kicked-off with remarks from Honorary Chairs Mayor Peggy Dunn and Dianne Cleaver, and honored the National Heart, Lung, and Blood Institute for The Heart Truth outreach efforts and success.
Citrus Memorial Health System -Inverness, Florida
February 15, 2008
Citrus Memorial Health System in Inverness, Florida sponsored “The Heart Truth Red Dress Exhibit” that was on display at the Old Courthouse Heritage Museum, a historic courthouse located in the heart of Inverness. The four red dresses were displayed prominently from 9 a.m. to 9 p.m. in the historic courtroom, where foot traffic exceeded 300 over the course of the day. Visitors were encouraged to take a copy of The Healthy Heart Handbook for Women, a Heart Truth brochure, and a Red Dress pin. Staffers provided background information about the campaign and the designers and the celebrities who wore the dresses at Fashion Week.
Citrus Memorial Health System and a number of other organizations sponsored heart disease risk factor screenings and live music (entitled “Music on the Square”) outside of the courthouse. The screenings and live entertainment kicked off with opening remarks by Dianne McDonald-Graber, Nurse Practitioner for the Women's Heart Program at Citrus Memorial Health System and CEO Ryan Beaty.
The Red Dress display was scheduled in the middle of a 3-day series of events to raise awareness of women and heart health. The day prior, Citrus Memorial Health System held a kickoff luncheon. The day after, Citrus Memorial Health System held a 5k “Citrus County Step Up to Heart Health” walk to raise money for Citrus Country children’s heart health education.
Memorial Hermann-Texas Medical Center-Houston, Texas
February 15, 2007
Memorial Hermann hosted the Red Dress Collection to promote the grand opening reception of their new Texas Medical Center. The dresses were displayed in the Signature Memorial Hermann Concierge space, where new retail partners will be located as the facility is finished. Cocktails and hors d’oeuvres were served and a local jazz musician played near the exhibit. As part of the evening festivities, the hospital held a kick-off ribbon cutting ceremony, and led guests on personal guided tours of the new facility. Each group was led directly to the Red Dress Collection, and guests were invited to pick up a Red Dress Pin and a copy of The Healthy Heart Handbook for Women.
Following the Red Dress display, guests toured throughout the building, including the Memorial Hermann Surgery Center; where they viewed physicians operating the surgical “Robot”, the Memorial Hermann Imaging Center; Memorial Hermann Breast Center; and the Rogers Clemens Institute for Sports Medicine and Human Performance. Roger Clemens hosted the tours of the Institute and spoke to local media about his involvement with Memorial Hermann. The event concluded with champagne and strawberries on the 30th floor of the Texas Medical Center.
Last Updated: February 29, 2012