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Fashion Week
Fashion Week

17 celebrity models wearing red and waving at the end of the 2010 Red Dress Collection fashion show.

Mercedes-Benz Fashion Week Red Dress Collection℠ 2010

In February 2010, The Heart Truth® unveiled its annual Red Dress Collection Fashion Show on Thursday, February 11, with celebrities and designers who helped bring the Red Dress℠ symbol to life to raise awareness of heart disease in women.

The Red Dress® is the centerpiece of The Heart Truth, a national awareness campaign that warns women about their risk of heart disease and urges them to take action. Since The Heart Truth created and launched the Red Dress as the national symbol for women and heart disease awareness in 2002, the fashion and entertainment industries have been critical to the campaign's success. To date, more than 60 design houses and 107 celebrities have participated in Red Dress Collection Fashion Shows. And women across America have paid attention—the campaign's collaboration with the fashion industry has contributed to a double-digit percentage increase in awareness among women that heart disease is their #1 killer.

The Heart Truth Red Dress Collection 2010 was presented by Diet Coke. National sponsors of the collection include Swarovski, and Tylenol and St. Joseph Aspirin; make-up partner is Bobbi Brown Cosmetics.

Red Dress Collection Auction
For the second consecutive year, a selection of dresses worn by celebrities in Red Dress Collection fashion shows was available for the public to bid on at www.clothesoffourback.org through a partnership with the Clothes Off Our Back Foundation. Proceeds benefited the Foundation for the National Institutes of Health and will be used to further efforts related to women's heart health awareness and research.

Red Dress Collection Photos and Graphics
Photos and graphics related to Red Dress Collection 2010 and The Heart Truth campaign are available in the Image Library.

Participating Celebrities and Designers
The fashion show featured 17 celebrity women paired with the most prestigious fashion houses to debut The Heart Truth Red Dress Collection 2010. Participating celebrities and designers included:

Bethenny Frankel in Isabella Oliver
Dara Torres in Rachel Roy
Elisabeth Hasselbeck in Donna Karen
Estelle in Zac Posen
Felicity Huffman in Oscar de la Renta
Heidi Klum in John Galliano
Joan Collins in Stephane Rolland
Jordin Sparks in Badgley Mischka
Kim Kardashian in Marchesa
Kimora Lee Simmons in Kouture
Kristin Chenoweth in Daniel Swarovski
Mamie Gummer in Michael Kors
Pauley Perrette in Rebecca Taylor
Raven-Symone in Tadashi Shoji
Regina King in Tracy Reese
Robin Roberts in J. Crew Collection
Valerie Harper in Pamella Roland

Last Updated: January 22, 2013

The Heart Truth, its logo, The Red Dress, Red Dress, Red Dress Collection, and Heart Disease Doesn't Care What You Wear—It's the #1 Killer of Women are registered trademarks of U.S. Department of Health and Human Services (HHS). 
National Wear Red Day is a registered trademark of HHS and the American Heart Association.

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