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NHLBI’s COPD Learn More Breathe Better® Campaign
Online Press Kit

The National Heart, Lung, and Blood Institute (NHLBI) of the National Institutes of Health, in partnership with leading professional societies, health, and advocacy organizations has launched COPD Learn More Breathe Better®, a national campaign designed to improve awareness among those at greatest risk for the disease.

What is COPD

COPD (chronic obstructive pulmonary disease) is a serious lung disease that over time makes it hard to breathe.  You may also have heard COPD called by other names, like emphysema or chronic bronchitis.

In people who have COPD, the airways are partially blocked, which makes it hard for the air to get in and out. COPD develops slowly and worsens over time.

Why COPD? Why Now?

  • COPD is the #3 cause of death in America, claiming one life every 4 minutes.
  • 12 million Americans have COPD and another 12 million may have it and not know it.
  • Diagnosis involves a simple breathing test right in the doctor or health care provider’s office.
  • Treatments can help patients live longer and more active lives.

Press Releases

Infographic

  • COPD: Better Talk Means Better Treatment. Communication barriers between providers and patients when it comes to talking about COPD — Infographic: 8.5 x 11, PDF (PDF, 246kb)
  • Demographic breakdown of COPD sufferers based on 2011 CDC BRFSS data — Infographic: 11.11 x 27.78, PDF (PDF, 2.41mb)
  • Awareness of COPD has steadily increased among U.S. adults since 2008 — Infographic: 3.5 x 5.5, PDF (PDF, 736kb) | 5 x 7, PDF (PDF, 715kb)

Matte Articles

Biography of Patient Advocate Grace Anne Dorney Koppel

Story Ideas

  • Create a feature story by profiling a person with COPD. Address issues like risk factors, diagnosis, treatment and effective disease management techniques.
  • Early diagnosis matters, focuses on the importance of diagnosis and treatment for people with COPD.
  • Are you at risk? Explore the people most commonly affected by the disease, and outline the signs and symptoms.
  • New frontiers, NIH’s COPD research program.
  • Explore studies published in major medical journals or presented at annual medical professional conferences.
  • Cover a local COPD event. See our Event Listing Page.

Sample Stories

PSA
Campaign Materials

Click here for Fall 2010 PSA Campaign Materials

Click here for current print and radio PSAs as well as campaign widget


For more information or to schedule an interview, please contact the NHLBI communications office at 301-496-4236 or nhlbi_news@nhlbi.nih.gov or visit www.nhlbi.nih.gov/news/.

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