Corporate Partners
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Minute Maid®, and its Heart Wise™ orange juice, helped to spread the news about The Heart Truth and raised awareness for the national symbol of women and heart disease. In February and March 2006, select cartons of Minute Maid Premium Heart Wise highlighted this partnership and offer consumers an opportunity to receive a Red Dress Pin and a copy of The Heart Truth for Women brochure. Minute Maid also educates its consumers on the benefits of Heart Wise. "Minute Maid" is a registered trademark of The Coca-Cola Company. |
Newsweek has supported The Heart Truth since 2003, featuring the campaign, resources and experts on heart health in its annual Heart Health supplement in February. Each year, the supplement includes profiles of Heart Truth spokespeople, NHLBI’s heart health tips, heart disease risk factors, and detailed information about the Red Dress as the national symbol for women and heart disease awareness. To learn more about Newsweek, visit www.newsweek.com |
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Pretty City, Inc., a prominent online beauty and leisure guide, is raising awareness about The Heart Truth by encouraging women to care for both their "outer" and "inner" self. Pretty City partnered with The Heart Truth and spas across the country to launch their "Love You" event in 2007 and in 2008 to provide beauty and wellness treatments and garner attention for the issue of women and heart disease. In 2009, Pretty City joined forces with Snyder's of Hanover to spread The Heart Truth to even more women. Their Web site, which offers health and beauty advice and tools, also provides useful information about women's health in support of the campaign. Visit www.prettycity.com for more information. |
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Prevention proudly supports The Heart Truth, and in 2009 featured heart health information promoting National Wear Red Day. Additionally, Prevention distributed a special heart health section featuring heart health tips from Dr. Elizabeth Nabel to readers and doctor’s offices throughout the country. To learn more about Prevention, visit www.prevention.com |
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Roaman's, a leader in plus-size fashions for more than 60 years, supports The Heart Truth through its Red Dress Pin promotion and special Web pages highlighting its own collection of red dresses. This January, Roaman's also debuted its own Heart Truth sleepshirt featuring the campaign logo. In addition, Roaman's distributed emails to customers promoting the campaign and National Wear Red Day to encourage readers to take care of their own heart health. Visit www.roamans.com for more information. |
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Sara Lee is one of the leading packaged bakery brands in the country with an innovative portfolio and products. As a partner of The Heart Truth, Sara Lee Fresh Bakery reminds consumers about the joys of eating nutritious, great tasting foods by providing a wide selection of heart healthy products including those low in saturated fats and those made with whole grain. The Heart Truth logo and heart health information are currently featured on select bread packaging, the Sara Lee Web site, and in-store displays. In addition, Sara Lee is offering consumers a free copy of the WomenHeart's "ALL HEART Family Cookbook" for a limited time. Visit www.thejoyofeating.com for more information. |
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Snyder’s of Hanover is a leader in the food industry and seeks to educate its consumers about the #1 killer of women through its partnership with The Heart Truth. Snyder's created its new multi-grain and Eat Well lines to promote heart-healthy eating habits and offer healthy snack food choices. As a partner of The Heart Truth, Snyder's is dedicated to supporting the campaign and promoting campaign resources to help women take control of their risk factors for heart disease. In February 2009, Snyder’s featured campaign messaging and the Red Dress on packaging as well as on in-store displays across the country in partnership with Pretty City to remind women that heart disease is their #1 killer. Visit www.snydersofhanover.com for more information. |
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TimeInc. Women's Group, a portfolio of premier magazines reaching 42 percent of all women in the United States, works with its publications to raise awareness about women and heart disease. It helps promote The Heart Truth among its readers by placing public service advertisements in national publications such as Parenting, Health, InStyle, Essence, Real Simple, People, People en Español, and BabyTalk. In addition to incorporating campaign messages into its family of products, TimeInc. Women's Group works with leading advertisers to help them carry the message to American women through multi-level cross-promotional programs. Visit www.timeinc.com for more information. |
Woman’s Day, supports The Heart Truth and the Red Dress as the national symbol for women and heart disease awareness to more than 4 million of the publication’s readers. As a partner, Woman’s Day has consistently highlighted the issue of women and heart disease through editorial coverage and marketing initiatives since 2004, including creating the “Red Dress Awards”—an annual program to honor those who make a difference in the fight against heart disease in women. To learn more about Woman’s Day, visit www.womansday.com |

















