Corporate Partners

AOL is a leading global web services company with businesses that span online content, products, and services for consumers, publishers, and advertisers. Under the banner of its mission to inform, entertain, and connect the world, AOL helped raise awareness of heart disease among women through compelling coverage of The Heart Truth^® Red Dress Collection℠ Fashion Show 2011 and 2012. As a sponsor of the 2011 Red Dress Collection, AOL was a key player in energizing the show's online presence. In collaboration with The Heart Truth, AOL developed a signature artwork piece, the AOL Red Dress℠ canvas bag. This bag was a beautiful representation of AOL's collaboration with The Heart Truth and continues to lives as part of the inspirational AOL Artists collection. AOL promoted awareness of the cause throughout fashion week as part of its committed presence to The Heart Truth. In 2012, AOL featured the campaign through their Daily Impact Unit on the AOL homepage and created a You've Got video featuring two Red Dress Collection 2012 celebrities talking about heart health. For more information, visit www.aol.com.

Belk, the nation's largest privately owned mainline department store company with more than 300 locations, raised awareness of heart disease through its partnership with The Heart Truth. In February 2011, Belk promoted heart health and the campaign in its stores through Wear Red Events, Red Fridays, and in-store promotions, while raising funds for the Foundation for the National Institutes of Health (FNIH) in support of The Heart Truth. They also included weekly heart health tips on their Facebook page. For more information about Belk, visit www.belk.com.

Bobbi Brown Cosmetics, a revolutionary in the cosmetics industry, joined The Heart Truth to help women recognize their inner and outer beauty by being heart healthy and promoting the Red Dress as the national symbol for women and heart disease awareness. For seven years, Bobbi Brown Cosmetics was the official make-up partner for The Heart Truth Red Dress Collection Fashion Show. Accompanied by her team of artists, Bobbi Brown helped Red Dress Collection models look their best as they walked the runway in support of women's heart health. Inspired by her partnership with The Heart Truth, Bobbi Brown has created limited-edition products which promoted The Heart Truth raised awareness for the issue of women and heart disease. Visit www.bobbibrowncosmetics.com for more information.

Burlington Coat Factory, a national off-price retail chain offering merchandise for the entire family and the home, is proud to partner with The Heart Truth to spread the word that heart disease is the #1 killer of women. Burlington, with more than 462 stores in 44 states and Puerto Rico, is increasing awareness of the Red Dress and heart disease in all stores and helped raise nearly $1 million to support WomenHeart and women living with heart disease. Its 2013 promotions, from February 1 to March 31, include in-store red dress displays, Red Dress pin giveaways, heart health screenings in select stores, and a customer donation program to support local women's heart health organizations in communities surrounding stores. For more information about Burlington, visit www.burlingtoncoatfactory.com.

Centric, a part of BET Networks/Viacom, is a 24-hour music and entertainment cable television network that reflects the lifestyle and sophistication of today's African-American and multicultural adult viewer. With a finger on the pulse of an ever-changing beat, Centric is a platform with a unique mix of music, culture and lifestyle programming. Centric is a proud partner of The Heart Truth Campaign, which aims to target and educate African American women who are disproportionately affected by heart disease. The partnership launched in November 2012 during Centric's Soul Weekend in Las Vegas, where The Heart Truth campaign exhibited celebrity red dresses, signage and distributed heart health materials on site. Centric will continue to expand the partnership into other areas, including content integration into Centric programming on-air and online, participation in the Red Dress Collection Fashion Show and more. To learn about Centric, please visit www.centrictv.com.

Charles P. Rogers, the makers of fine beds, mattresses and bedding since 1855, joined The Heart Truth in the fight against heart disease. In February 2013, it launched its “Charles P. Rogers Red Leather Bed” Campaign and auctioned a one-of-a-kind genuine red leather bed through eBay's Charity Works. 100% of the proceeds benefited the FNIH in support of The Heart Truth and women's heart health education and research. Visit www.charlesprogers.com/heartawareness to learn more.

Cheerios^® is a leader in women’s heart health. As part of its commitment to the issue, Cheerios has provided information on heart health, showcased the Red Dress symbol on its packaging, and raised funds to support free cholesterol screenings for women in need. Cheerios was also the co-sponsor of The Heart Truth Road Show in 2009, which traveled to communities in six cities and provided free heart health screenings and educational materials on heart health. Visit www.cheerios.com to find helpful tips and information about heart disease.

Coffee Rich^® non-dairy creamer, produced by Rich Products Corporation, a leading supplier in the food service and retail marketplaces, is partnering with The Heart Truth to raise awareness of heart disease among women. They encourage women to live healthy, active lifestyles by including The Heart Truth logo on Coffee Rich creamer packaging and by participating in National Wear Red Day^® at their corporate offices. For more information, visit www.coffeerich.com.

The Council of Fashion Designers of America, Inc., (CFDA) is the association that leads industry-wide initiatives and whose membership consists of more than 350 of America's foremost womenswear, menswear, jewelry, and accessory designers. Recognizing its long-standing collaboration with the fashion industry, The Heart Truth formalized its relationship with the CFDA in February 2010 with a donation to support emerging talent as part of the CFDA Fashion Fund. Five-time Red Dress Collection participant and CFDA board member Tracy Reese accepted the campaign's donation—provided by campaign partner Diet Coke—to the industry on behalf of the CFDA at an Astor Hall reception celebrating the success of The Heart Truth Red Dress Collection 2010. The campaign continues to work with the CFDA to raise the profile of The Heart Truth within the fashion industry and encourage emerging talent to support the campaign. Learn more about CFDA at www.cfda.com.

CVS Caremark is the largest provider of prescriptions in the nation and a proud partner of The Heart Truth. In February 2009, CVS/pharmacy, the retail division of CVS Caremark, presented the Heart Beat Event to generate awareness of heart health and to provide solutions on how to live a heart-healthy lifestyle. As part of this 2009 campaign, CVS/pharmacy distributed more than two million Heart Health Resource books to shoppers in more than 6,300 CVS stores. CVS/pharmacy also offered information in circulars and advertisements, as well as on its website to help remind visitors that they can take action to prevent and control their risk of heart disease. For more information, visit www.cvs.com.

DERMAdoctor Specialist Skin Care was created by a leading dermatologist and heart attack survivor, and supported The Heart Truth through its products and by spreading the message of living a heart healthy lifestyle to women everywhere. DERMAdoctor developed the "Little Red Dress chic tint" as a fund-raising initiative and to educate women about the importance of living a heart healthy lifestyle. Visit www.dermadoctor.com for more information.

Design Essentials^® Salon System offers a complete line of hair care products that infuse strength and nourishment into textured tresses. As Your Partner in Style for over 20 years, Design Essentials is now a partner in health. Design Essentials kicked-off their partnership with The Heart Truth via a company-wide annual event in early 2012. To increase awareness among women, particularly African Americans and Hispanics, Design Essentials launched a heart healthy wellness Web page. It also includes facts and tips in corporate communications and provides heart disease screenings and specialists at consumer and trade show events. For more information, visit www.designessentials.com.

Dial^® is proud to partner with The Heart Truth and help consumers take more proactive steps towards a healthier lifestyle—including heart health and skin care. In support of The Heart Truth and to raise awareness about the #1 killer of women, Dial launched a new red body wash with cranberry extracts and antioxidant pearls in February 2010 to help consumers reveal healthy, younger looking skin—allowing them to feel well both inside and out. Information about the campaign and heart health also was posted on the Dial website. For more information about Dial's commitment to the issue of women and heart disease, visit www.dialsoap.com.

Diet Coke^® continues to support The Heart Truth through a variety of awareness-building activities including retail programs across the country, online advertising, partnerships and visibility on more than 6 billion packages of Diet Coke featuring The Heart Truth logo. This January, Diet Coke launched its "#ShowYourHeart" program, to raise awareness for women's heart health programs and to generate donations from Diet Coke to the FNIH in support of The Heart Truth and women's heart health initiatives.

For the 6th consecutive year, Diet Coke also was the presenting sponsor of the Red Dress Collection Fashion Show. Minka Kelly walked the runway as Diet Coke’s ambassador to further raise awareness of the issue through media and community outreach. For more information, visit www.dietcoke.com/showyourheart.

Discovery Familia, the only Spanish language network dedicated to Hispanic mothers, supported The Heart Truth Campaign during American Heart Month with the creation of a Heart Truth microsite, three public service announcements that aired throughout the month of February, and a fashion show contest, which awarded two viewers a trip to New York City to attend the Red Dress Collection Fashion Show 2013. The Heart Truth microsite featured Discovery Familia brand celebrity Jeannette Torrez-Alvarez, heart health tips, infographics, PSAs, and a livestream of the Red Dress Collection Fashion Show 2013. As part of a new social media effort to reach Spanish-language speakers online, Mrs. Torrez-Alvarez joined The Heart Truth on January 22 in a call with Hispanic bloggers to discuss the role family plays when it comes to creating a heart healthy lifestyle. To learn more about Discovery Familia, visit www.discoveryfamilia.com.