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Media Kit

The Heart Truth

Women with Heart Slip into Designer Red Dresses
The Heart Truth®'s Red Dress Collection 2009 Fashion Show

WHAT:

The Heart Truth® rolls out the red carpet for women with heart, who will unite with America's top designers to showcase a collection of one-of-a-kind Red Dresses. The Heart Truth's Red Dress Collection 2009 Fashion Show spotlights a fashionable cause-raising awareness that heart disease is the #1 killer of women.

The Red Dress® Collection 2009 is made possible by presenting sponsor Diet Coke; national sponsors Swarovski and Johnson & Johnson; and make-up partner Bobbi Brown Cosmetics.

WHO:

The Heart Truth, a national awareness campaign for women about heart disease, sponsored by the National Heart, Lung, and Blood Institute (NHLBI), part of the National Institutes of Health, U.S. Department of Health and Human Services. The Red Dress, introduced by the NHLBI in 2002, is the national symbol for women and heart disease awareness.  

WHEN/WHERE:

The Heart Truth's Red Dress Collection, Friday, February 13, 2009, 10:00 AM

ADDITIONAL INFO:

For the first time ever, a selection of the designer dresses seen on the runway will be auctioned online in February through a partnership with Clothes Off Our Back.

CONTACT:

Media@hearttruth.org

Last Updated: February 29, 2012

The Heart Truth, its logo, The Red Dress, and Heart Disease Doesn't Care What You Wear—It's the #1 Killer of Women are registered trademarks of HHS.
Red Dress and Red Dress Collection are service marks of HHS.
National Wear Red Day is a registered trademark of HHS and AHA.

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