National Wear Red Day Toolkit
SAMPLE MEDIA PITCH LETTER
Dear (Insert Name of Television Media Representative/Medical Producer/Medical Reporter):
Although significant progress has been made in increasing awareness among women that heart disease is their #1 killer, most women fail to make the connection between heart disease risk factors and their personal risk of developing the disease. Join The Heart Truth® campaign on Friday, February (insert day)—National Wear Red Day—to help spread the message that "Heart Disease Doesn't Care What You Wear—It's the #1 Killer of Women.®"
To help raise awareness about women and heart disease on National Wear Red Day, (insert organization name) is asking you to consider producing a three-part series on women's heart health. Your broadcast will send a clear message and go a long way in raising awareness and prompting action among your viewers.
The requested series could explore the following themes:
Part I: The Problem - An overview of the impact of heart disease on women
Part II: The Risk Factors - A look at heart disease risk factors and how they affect women
Part III: The Solution - A practical action plan women can follow to find out their heart disease risk and steps to lower it
The Heart Truth created and introduced the Red Dress as the national symbol for women and heart disease awareness in 2002 to deliver an urgent wake-up call to American women. The Red Dress® reminds women of the need to protect their heart health, and inspires them to take action. National Wear Red Day embraces this symbol and prompts Americans to wear red in support of women's heart health.
We urge you to embrace this issue and help us alert women to The Heart Truth. Media coverage has proven to help raise awareness among its audiences and motivate change. Please consider including a series on women's heart health to your news programming to raise awareness about this critical issue.
For more information on The Heart Truth campaign visit http://www.hearttruth.gov.
Please contact (insert contact name and information) to discuss the proposed series. Thank you in advance for your consideration.
(Insert Your Name/Signature)
Last Updated: February 29, 2012