Español

The Heart Truth - Campaign Materials
Campaign Materials

the heart truth red alert logo
Spring 2012
Visit www.hearttruth.gov SHARE THIS FacebookMyspaceTwitterDelicious

Introducing
Dr. Gary H. Gibbons

The National Institutes of Health (NIH) named Dr. Gary H. Gibbons as the new director of the National Heart, Lung, and Blood Institute. Dr. Gibbons will join the NHLBI this summer.

Dr. Gibbons will work to foster multidisciplinary approaches to improve disease prevention, diagnosis, and treatment that will advance the health of all Americans. He will also direct his own lab at the NIH, focusing on predictive health and genomic medicine in minority populations.

The Heart Truth welcomes Dr. Gibbons!


National Women's Health Week


National Women's Health Week logo

National Women's Health Week is a weeklong health observance coordinated by the U.S. Department of Health and Human Services' Office on Women's Health. The theme is "It's Your Time" to empower women to make their health a top priority. Click here to learn how you can take steps to improve your health!

Throughout National Women's Health Week, The Heart Truth will host Facebook discussions on the six risk factors for heart disease that you can control. Want to know more about keeping a heart healthy eating plan or share tips for staying motivated for physical activity? Join us starting Monday, May 14.


May Is High Blood Pressure Education Month

Did you know that 1 in 3 American adults have high blood pressure? High blood pressure is a major risk factor for heart disease and other health problems. Join The Heart Truth and Million Hearts™ on Tuesday, May 15, for a Twitter chat on blood pressure. Follow @TheHeartTruth for details.


The Heart Truth Corporate Partner Spotlight


Burlington Coat Factory logo

One of The Heart Truth's newest partners, Burlington Coat Factory, launched its partnership in February with a national in-store promotion to raise awareness of the Red Dress and to educate women on the importance of their heart health. Promotional activities took place February through early April in more than 462 stores across the country, and included special red dress displays and in-store announcements. Burlington pledged to donate $1 to the Foundation for the National Institutes of Health (FNIH) for every red dress sold throughout the promotion up to $25,000, and Burlington's generous customers supported the effort by donating close to $1 million to WomenHeart: The National Coalition for Women with Heart Disease. All stores will be celebrating this significant contribution during National Women's Health Week. Click here for more information about Burlington Coat Factory.


Jimmy Bean logo

To increase awareness about heart disease in women, Jimmy Beans Wool, leading online retailer of yarn and fabric, created Stitch Red, a high-profile campaign that brings together retailers and manufacturers throughout the needlearts industry. More than 60 vendors in the needlearts industry have joined the Stitch Red movement and created select Stitch Red products. Five percent of gross profits from these products goes to benefit the FNIH in support of The Heart Truth. To further engage knitting and crocheting consumers, Jimmy Beans Wool and other yarn retailers across the country host local Stitch Red events, including a series of monthly heart health education-focused gatherings that take place at Jimmy Beans Wool's Nevada retail location. One of the signature pieces of the campaign is Knit Red, a knitting book that features 30 celebrity designers sharing red garments, accessories, and patterns, as well as personal stories about heart health. For more information, visit www.stitchred.com.

spacer
Three multicultural women, one in a red halter dress and the other two in red skirt suits, smile and pose looking at the camera.
follow us on facebook
follow us on twitter
view our flickr stream
subscribe to red alert

Portion Distortion Quiz

Pizza, portion distortion quiz

Two slices of pepperoni pizza 20 years ago had 500 calories. How many calories do you think are in today's large pizza slices?

Red Dress Yourself for Heart Health!

Red Dress yourself

Each year at The Heart Truth's Red Dress Collection Fashion Show, celebrities parade down the runway in gorgeous red dresses designed by the country's most renowned designers. Now it's your chance! Starting May 12, you can upload your photo to our new Facebook feature and Red Dress Yourself. Share your new look with friends and help spread the word about women's heart health. facebook.com/hearttruth

Smart for the Heart

Smart for the Heart logo

Brigham and Women's Hospital has a FREE online cardiovascular wellness program called Smart for the Heart. This is a comprehensive wellness Web site developed to educate, engage, and empower users on their path to building a healthy heart. Participate in Smart for the Heart and you will receive a free Health Risk Assessment (HRA), a tool to calculate personalized risk for heart disease.

Bruschetta

Roasted red peppers add extra zing to this classic chopped tomato dish.

Bruschetta

Use recipes from Keep the Beat™ Deliciously Healthy Dinners to spice up your meals! What's good for your health is great for your taste buds. Get the recipe.

The Heart Truth is a national awareness campaign for women about heart disease and is sponsored by the National Heart, Lung, and Blood Institute (NHLBI), part of the National Institutes of Health, U.S. Department of Health and Human Services (HHS).

Designed to warn women of their #1 health threat, The Heart Truth created and introduced the Red Dress as the national symbol for women and heart disease awareness in 2002 to deliver an urgent wakeup call to American women. The Red Dress reminds women of the need to protect their heart health, and inspires them to take action. The NHLBI continues to lead the Nation in a landmark heart health awareness movement that is being embraced by millions who share the common goal of greater awareness and better heart health for all women.

The Heart Truth partners include: The Office on Women's Health, U.S. Department of Health and Human Services, and other organizations committed to the health and well-being of women. To learn more, visit http://www.hearttruth.gov.

The Heart Truth, its logo, and The Red Dress are registered trademarks of HHS.

National Wear Red Day is a registered trademark of HHS and AHA.

You are receiving this e-mail newsletter because you joined The Heart Truth E-zine mailing list and gave permission to the NHLBI to send you e-mails. We will not sell or rent your name and information to any third parties outside of the NHLBI. If you do not wish to receive additional quarterly updates, please enter your email address as it appears on messages from us at, http://www.nhlbi.nih.gov/new/emailupdates/main.htm.

Health Campaigns and Consumer Services Branch
Office of Communications
National Heart, Lung, and Blood Institute
Building 31, Room 4A28D
31 Center Drive, MSC 2480
Bethesda, MD 20892-2480

U.S. Department of Health and Human Services National Institutes of Health

The Heart Truth, its logo, The Red Dress, and Heart Disease Doesn't Care What You Wear—It's the #1 Killer of Women are registered trademarks of HHS.
Red Dress and Red Dress Collection are service marks of HHS.
National Wear Red Day is a registered trademark of HHS and AHA.

Twitter iconTwitterExternal link Disclaimer         Facebook iconFacebookimage of external link icon         YouTube iconYouTubeimage of external link icon         Google+ iconGoogle+image of external link icon