The Heart Truth - Single City Events
SINGLE CITY SAMPLE EVENT DESCRIPTIONS
Each Single City host promotes The Heart Truth to women in their community by planning a unique program that also meets their organizational mission and goals. Hosts are encouraged to incorporate the Red Dress theme into the event and highlight the national Red Dress Collection in the planning and implementation. The following summaries provide a glimpse into the unique programs designed by Single City hosts.
Saint Luke's Mid America Heart Institute-Kansas City, Missouri
November 12, 2008
The Muriel I. Kauffman Women’s Heart Center at Saint Luke's Mid America Heart Institute hosted the Red Dress Collection as part of their “Accessorizing Your Heart Health” event at Halls Plaza department store. The event featured six Red Dresses on display in the rotunda, ten decorated holiday-themed tables hosted by women heart health ambassadors who shared decorating tips and heart health information, holiday music by Johan Stengard, renowned Swedish saxophonist, and shopping with 10 percent of proceeds benefiting Saint Luke’s Muriel I. Kauffman Women’s Heart Center community education fund. Guests were invited to pick-up a Red Dress Pin and a copy of The Healthy Heart Handbook for Women from The Heart Truth and heart health information cards at each holiday-themed table.
The event kicked-off with remarks from Honorary Chairs Mayor Peggy Dunn and Dianne Cleaver, and honored the National Heart, Lung, and Blood Institute for The Heart Truth outreach efforts and success.
Cardiology Associates Foundation-Jonesboro, Arkansas
June 26-28, 2008
Cardiology Associates Foundation sponsored The Heart Truth Red Dress Exhibit, which was on display at Turtle Creek Mall, in conjunction with their Project Red Dress collection. The Red Dress exhibit was elevated on the stage to give it higher visibility in the mall. Surrounding the base of the stage were 12 Project Red Dresses made by local designers and amateurs. The Red Dress exhibit and the Project Red Dress collection were on display for three days in the Center Court of the mall.
The Cardiology Associates Foundation kicked off their Project Red Dress on Thursday evening at the mall. Dr. Max Arroyo from the Cardiology Associates and Catherine Hickland from ABC’s daytime television show “One Life To Live” delivered remarks about women and heart disease and talked about the Red Dress exhibit. The local television station covered the event, which provided excellent coverage of the Red Dress exhibit. The event was also highlighted on the front page of the Living section in The Jonesboro Sun.
The Red Dress exhibit was scheduled prior to the Cardiology Associates Foundation’s Style Show at Arkansas State University. The Style Show included a fashion show of the 12 Project Red Dresses and the announcement of the winning dresses. At the mall, visitors were able to vote for the dress that they liked the best by donating a dollar per vote. Proceeds from the voting and the tickets to the style show went to the Cardiology Associates Foundation. The winners of the contest, both professional and amateur, received two tickets to the Red Dress Fashion Show in New York City, vouchers towards round trip airfare, gift cards for hotel accommodations, and a one hour consultation with a fashion designer.
Cardiology Associates Foundation also provided free blood pressure screenings at the mall during exhibit hours. All visitors to the exhibit were provided with background information about Project Red Dress, The Heart Truth campaign, and the designers and celebrities who designed and wore the dresses at Fashion Week.
Citrus Memorial Health System -Inverness, Florida
February 15, 2008
Citrus Memorial Health System in Inverness, Florida sponsored “The Heart Truth Red Dress Exhibit” that was on display at the Old Courthouse Heritage Museum, a historic courthouse located in the heart of Inverness. The four red dresses were displayed prominently from 9 a.m. to 9 p.m. in the historic courtroom, where foot traffic exceeded 300 over the course of the day. Visitors were encouraged to take a copy of The Healthy Heart Handbook for Women, a Heart Truth brochure, and a Red Dress pin. Staffers provided background information about the campaign and the designers and the celebrities who wore the dresses at Fashion Week.
Citrus Memorial Health System and a number of other organizations sponsored heart disease risk factor screenings and live music (entitled “Music on the Square”) outside of the courthouse. The screenings and live entertainment kicked off with opening remarks by Dianne McDonald-Graber, Nurse Practitioner for the Women's Heart Program at Citrus Memorial Health System and CEO Ryan Beaty.
The Red Dress display was scheduled in the middle of a 3-day series of events to raise awareness of women and heart health. The day prior, Citrus Memorial Health System held a kickoff luncheon. The day after, Citrus Memorial Health System held a 5k “Citrus County Step Up to Heart Health” walk to raise money for Citrus Country children’s heart health education.
Oregon Health & Science University (OHSU) Women’s Health Conference -Portland, Oregon
April 28, 2007
Sponsored by the Office on Women’s Health, the OHSU Center for Women’s Health hosted the Red Dress Collection as the centerpiece exhibit at their annual women’s health conference in Portland, Oregon. The four red dresses were prominently displayed in the main lobby space where conference participants entered and exited. Jane Brody, New York Times personal health columnist, was the keynote speaker at the event. Between the hour-long sessions, participants perused the exhibits throughout the day-long conference. Guests who visited the table were invited to pick-up a Red Dress Pin, a copy of The Healthy Heart Handbook for Women, and heart healthy recipes. By the end of the day, more than 1,000 people saw the Red Dress exhibit.
Leesburg Red Hat Society -Leesburg, Florida
March 26, 2007
The Leesburg Red Hat Society hosted the Red Dress Collection and local fashion show at their Red Dress Tea. The four designer red dresses were on display at the event which drew a crowd of at least 300 ladies all dressed in red! In addition to the fashion show, the event also held its own Red Dress doll contest. The luncheon provided guests with heart healthy food and information, including Red Dress pins, The Healthy Heart Handbook for Women, and Heart Truth brochures. Staffers provided background information about the campaign, the designers and the celebrities who wore the dresses at Fashion Week. The Red Dress Tea event was featured in the local paper, the Village Daily Sun.
Memorial Hermann-Texas Medical Center-Houston, Texas
February 15, 2007
Memorial Hermann hosted the Red Dress Collection to promote the grand opening reception of their new Texas Medical Center. The dresses were displayed in the Signature Memorial Hermann Concierge space, where new retail partners will be located as the facility is finished. Cocktails and hors d’oeuvres were served and a local jazz musician played near the exhibit. As part of the evening festivities, the hospital held a kick-off ribbon cutting ceremony, and led guests on personal guided tours of the new facility. Each group was led directly to the Red Dress Collection, and guests were invited to pick up a Red Dress Pin and a copy of The Healthy Heart Handbook for Women.
Following the Red Dress display, guests toured throughout the building, including the Memorial Hermann Surgery Center; where they viewed physicians operating the surgical “Robot”, the Memorial Hermann Imaging Center; Memorial Hermann Breast Center; and the Rogers Clemens Institute for Sports Medicine and Human Performance. Roger Clemens hosted the tours of the Institute and spoke to local media about his involvement with Memorial Hermann. The event concluded with champagne and strawberries on the 30th floor of the Texas Medical Center.
