Red Dress Collection℠ Fashion Show
The Heart Truth® created and introduced the Red Dress℠ as the national symbol for women and heart disease awareness in 2002 to deliver an urgent wake-up call to American women. The Red Dress® reminds and inspires women to take action to protect their heart health. Each February since its launch, the Red Dress symbol has come to life on the runway with the support of the fashion industry and celebrity models at The Heart Truth Red Dress Collection Fashion Show.
This year, The Heart Truth unveiled its 11th collection of red dresses to kick off New York Fashion Week on February 6, 2013. Several notable celebrities, media personalities, and fashion designers generously joined The Heart Truth to present Red Dress Collection 2013.
Due in large part to the annual Red Dress Collection Fashion Show and other campaign initiatives, more and more women recognize the Red Dress symbol and are reminded to take care of their hearts. Surveys show that women who report recently seeing or hearing about Red Dress or The Heart Truth Campaign are substantially more likely than other women to take risk-reducing action as a result.
Awareness that heart disease is the #1 killer of women—generated through activities like media resulting from the Red Dress Collection Fashion Show—is prompting women to take action. Women who know that heart disease is their leading cause of death are 35 percent more likely to be physically active and 47 percent more likely to report weight loss compared to those who are less aware. As a result, women are living longer, healthier lives.
The American College of Cardiology (ACC)—a 40,000-member nonprofit medical society dedicated to enhancing the lives of cardiovascular patients—joined the National Heart, Lung, and Blood Institute in a public-private partnership to support The Heart Truth Red Dress Collection 2013 Fashion Show. ACC enlisted corporate sponsors to help spread The Heart Truth message through funding of the Red Dress Collection Fashion Show and other initiatives.
This year, Diet Coke celebrated its sixth year as presenting sponsor of The Heart Truth Red Dress Collection Fashion Show, while WebMD also offered support.
Red Dress Collection Photos and Graphics
Photos and graphics related to the Red Dress Collection and The Heart Truth campaign are available in the Image Library. Press information about the Red Dress Collection and The Heart Truth's February activities can be found in the Media Room.
If your company or organization is interested in learning about partnership opportunities, email firstname.lastname@example.org.
Last Updated: March 14, 2013