Red Dress Collection℠ Fashion Show
The Heart Truth® created and introduced the Red Dress℠ as the national symbol for women and heart disease awareness in 2002 to deliver an urgent wake-up call to American women. The Red Dress® reminds and inspires women to take action to protect their heart health. Each February since its launch, the Red Dress symbol has come to life on the runway with the support of the fashion industry and celebrity models at The Heart Truth Red Dress Collection Fashion Show.
This year, The Heart Truth and the American Heart Association’s Go Red For Women® movement teamed up on February 6, 2014, to unveil its 12th collection of red dresses at New York's Fashion Week. Several notable celebrities, media personalities, and fashion designers generously joined The Heart Truth and Go Red For Women to present Red Dress Collection 2014.
Due in large part to the annual Red Dress Collection Fashion Show and other campaign initiatives, more and more women recognize the Red Dress symbol and are reminded to take care of their hearts. Surveys show that women who report recently seeing or hearing about Red Dress or The Heart Truth are substantially more likely than other women to take risk-reducing action as a result.
Awareness that heart disease is the #1 killer of women—generated through activities like media resulting from the ed Dress Collection Fash Fashion Show—is prompting women to take action. Women who know that heart disease is their leading cause of death are 35 percent more likely to be physically active and 47 percent more likely to report weight loss compared to those who are less aware. As a result, women are living longer, healthier lives.
Red Dress Collection Photos and Graphics
Photos and graphics related to the Red Dress Collection and The Heart Truth campaign are available in the Image Library. Press information about the Red Dress Collection and The Heart Truth's February activities can be found in the Media Room..
Last Updated: March 4, 2014