The Heart Truth debuts
Red Dress Collection 2010.
The Heart Truth
A National Awareness Campaign for Women about Heart Disease
The Heart Truth® Debuts the Red Dress Collection 2010.
Millions have helped spread the critical message that "Heart Disease Doesn't Care What You Wear—It's the #1 Killer of Women.®" The Red Dress®, the national symbol for women and heart disease awareness, was created by The Heart Truth in 2002 to deliver an urgent wakeup call to American women.
On Thursday, February 11, 2010, The Heart Truth brought the Red Dress to life once again on the runway at Mercedes-Benz Fashion Week with the debut of the Red Dress Collection 2010. This spectacular event brought together celebrated women and designers to remind women of the need to protect their heart health and inspire them to take action.
Bring the Red Dresses to your community through the Single City Program.
Find out what others are doing to spread the word and share your organization's Heart Truth activities through our Activity Registry
Order your Special Anniversary Edition Red Dress Pin—celebrate this landmark campaign today.
Also available
The Red Dress Tack Pin.
The Heart Truth has a new look and updated logo guidelines. Download the new campaign logo today.
