National Wear Red Day to Kick Off American Heart Month

Office of the Director - January 28, 2010

February is American Heart Month — a nationwide health observance to raise awareness of heart disease and stroke and encourage community involvement in adopting heart-healthy lifestyles. This year, the NHLBI's The Heart Truth^® campaign once again encourages the nation to combat women's heart disease by celebrating National Wear Red Day^® on Friday, February 5. Anyone can participate by wearing their favorite red dress, shirt, tie, or Red Dress Pin. Together, communities can share the critical message that "Heart Disease Doesn't Care What You Wear — It's the #1 Killer of Women^®."

Following National Wear Red Day will be The Heart Truth's^® Red Dress Collection 2010 Fashion Show. More than 20 celebrities will walk the runway at the opening night of Mercedes-Benz Fashion Week in New York, wearing designer red dresses to remind women that the truth isn't always pretty — more women die of heart disease than any other disease. In addition to the runway show, The Heart Truth^® will have a booth offering free heart disease risk factor screenings and special promotions from sponsors. A live feed of the Red Dress Collection fashion show will be available at www.cbsnews.com at 7 p.m. EST on Thursday, February 11.

More information is available at The Heart Truth^® website.

Twitter

Facebook

YouTube