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The NHLBI's The Heart Truth® Campaign Goes to the Republic of Argentina
Office of the Director - October 14, 2009
On September 9, 2009, more than a dozen Argentine celebrities—women from the media, arts, and sports—gathered in Buenos Aires to walk the runway at the annual "Alta Moda" fashion show. But this was no ordinary catwalk. Decked out in the Red Dress Collection by local designer Claudio Cosano, these women were helping to officially launch an initiative to improve women's heart health.
The first introduction of the NHLBI's The Heart Truth® campaign in Latin America, "Cuidá tu corazón" The Heart Truth™ (Take Care of Your Heart) will spread the word throughout the Republic of Argentina about women's risk factors for cardiovascular disease. In Argentina, 250 in every 100,000 people die of heart disease each year—40 percent of whom are women. Partnering with the NHLBI is the Favaloro Foundation, a non-profit organization in Argentina dedicated to providing medical care, generating scientific knowledge, and educating health professionals.
Among the "Cuidá tu corazón" The Heart Truth™ program's goals are to request a nationwide campaign declaration from the Argentine Congress; showcase the celebrities' red dresses in different fashion shows and medical conferences around the country; promote educational materials during weekly health education classes organized by the Favaloro Foundation; and disseminate heart health information through the media to the Argentine public.
The NHLBI is also working to reduce cardiovascular disease in Latin America through our Global Health Initiative. Just one day before the fashion show, Cristina Rabadán-Diehl, Ph.D., M.P.H.—program director in the NHLBI Division of Cardiovascular Diseases and of the NHLBI Centers of Excellence Global Health—helped launch the Argentina Center of Excellence in Cardiovascular Health in Buenos Aires. As one of the Global Health Initiative's 11 Collaborating Centers of Excellence in developing countries across the globe, and in partnership with the Institute for Clinical Effectiveness and Health Policy, this Center will focus on research, training, and health education for the prevention and treatment of cardiovascular disease in the Southern Cone of Latin America.
More information about the Global Health Initiative and other Centers of Excellence can be found at: http://www.nhlbi.nih.gov/about/globalhealth/.
® The Heart Truth is a registered trademark of HHS.
™ "Cuidá tu corazón" The Heart Truth is a trademark of HHS.
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| Dr. Rabadán-Diehl (fourth from right), program director in the NHLBI Division of Cardiovascular Diseases and of the NHLBI Centers of Excellence Global Health, with the Argentine celebrities during the "Cuidá tu corazón" The Heart Truth™ Red Dress Collection fashion show in Buenos Aires, Argentina. |
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