The Heart Truth - Road Show
Heart disease is the #1 killer in America. One in four American women dies from the disease, and yet many are still unaware of their personal risk factors. The National Heart, Lung, and Blood Institute (NHLBI) created The Heart Truth Road Show to deliver an urgent heart health wakeup call to local women in cities with populations at high risk for heart disease. The exhibit provides women in each community an opportunity to learn about their personal risk for heart disease and offers educational materials to equip them to take control of their heart health.
The 2009 Road Show, co-presented by Diet Coke and General Mills, visited six U.S. cities between March and April to provide free heart disease risk factor screenings–including blood pressure, body mass index, total blood cholesterol, and blood glucose–and disseminate educational materials. The exhibit featured six designer red dresses from The Heart Truth's Red Dress Collection Fashion Shows, including dresses from the Red Dress Collection 2009.
The 2009 Road Show traveled to five shopping malls in Minnesota, MN, Houston, TX, Los Angeles, CA, Charlotte, NC, and Atlanta, GA as well the historic Grand Central Terminal in New York, NY. The Road Show reached thousands of individuals with The Heart Truth, many of whom were found to have one or more risk factors for heart disease. Read stories from the road or view road show photographs to learn more about the exhibit.
In the spring of 2008, The Heart Truth Road Show had its largest tour, stopping at 10 cities across the U.S., bringing free screenings, the Red Dress display, and educational materials to women who remain under-informed about heart disease. The cities included: Minneapolis, MN, Cincinnati, OH, Atlanta, GA, Philadelphia, PA, Los Angeles, CA, Birmingham, AL, Charleston, SC, Houston, TX, Dallas, TX, and West Palm Beach, FL.
The Road Show went to four cities in 2006: Pittsburgh, PA, Memphis, TN, Washington, DC, and Jacksonville, FL and five cities in 2004: Philadelphia, PA, Chicago, IL, San Diego, CA, Dallas, TX, and Miami, FL.
